Advances in Advertising Research XV, Gebunden
Advances in Advertising Research XV
Buch
- Moving Forward, Looking Back: Advertising in the Advent of AI
deliverable within 2-3 weeks (if available from supplier)
Current price: EUR 131.42
Shipping
(United States of America): EUR 19.90
- Publisher:
- Christina Boutsouki, Leonidas Hatzithomas, Anastasios Panopoulos, Martin K. J. Waiguny
- Publisher:
- Springer Fachmedien Wiesbaden, 01/2026
- Binding:
- Gebunden
- Language:
- Englisch
- ISBN-13:
- 9783658491130
- Item number:
- 12338033
- Volume:
- 380 Pages
- Weight:
- 601 g
- Format:
- 216 x 153 mm
- Thickness:
- 25 mm
- Release date:
- 3.1.2026
- Series:
- European Advertising Academy
- Note
-
Caution: Product is not in German language
Blurb
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
Advances in Advertising Research XV
Current price: EUR 131.42
