Using Semiotics in Marketing

Rachel Lawes

Buch

How to Achieve Consumer Insight for Brand Growth and Profits

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Publisher:: Kogan Page, 03/2023
Binding:: Kartoniert / Broschiert
Language:: Englisch
ISBN-13:: 9781398607644
Item number:: 10934138
Volume:: 362 Pages
Weight:: 538 g
Format:: 232 x 154 mm
Thickness:: 21 mm
Release date:: 28.3.2023
Note: Caution: Product is not in German language

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Blurb

Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.

Rachel Lawes: Using Semiotics in Marketing, Kartoniert / Broschiert

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