Kogan Page – alle Bücher

Jamie-Lee Abtar
Strategic Branding in Tourism

Build a brand strategy that cuts through global competition and elevates your impact in the fast-changing travel industry.Strategic Branding in Tourism is a practical guide for mid to senior career market…

lieferbar ab 3.4.2026.

Buch

Catherine Adenle
Ask, Learn, Grow

Having a mentor can be a rapid route to success for those who have just entered the workplace.By connecting with one, you can receive vital guidance as you move through your career, learning to avoid comm…

lieferbar ab 30.6.2026.

Buch

Catherine Adenle
Ask, Learn, Grow

Having a mentor can be a rapid route to success for those who have just entered the workplace.By connecting with one, you can receive vital guidance as you move through your career, learning to avoid comm…

lieferbar ab 30.6.2026.

Buch

Ediz Edip Akçay
Marketing Technology

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.This textbook provides upper-level undergraduate and postgraduate students with a…

lieferbar ab 24.2.2026.

Buch

Simon Ashby
Fundamentals of Operational Risk Management

Threats and disruptions to the operations of any organization can have major consequences. From IT disruptions, cyberattacks and third-party issues to serious fraud, conduct risks and geopolitical challen…

lieferbar innerhalb 2-3 Wochen

Buch

Simon Ashby
Fundamentals of Operational Risk Management

Threats and disruptions to the operations of any organization can have major consequences. From IT disruptions, cyberattacks and third-party issues to serious fraud, conduct risks and geopolitical challen…

lieferbar innerhalb 2-3 Wochen

Buch

Nicola Askham
Effective Data Governance

Build a clear, practical data governance programme that strengthens data quality, reduces risk and improves decision making.Effective Data Governance is a hands-on guide for mid-career data professionals,…

lieferbar ab 24.2.2026.

Buch

Patrick Bangert
Leading Enterprise AI Programs

Companies everywhere are investing significant resources into building AI products and services that they hope will transform their business. To deliver real results, AI and data leaders need to build a s…

lieferbar ab 24.2.2026.

Buch

Alan Barker
Speak Up, Stand Out

If you've just entered the workforce, it can be difficult to know how and when to express yourself in conversation.Being in a professional situation for the first time can be an intimidating experience, a…

lieferbar ab 30.6.2026.

Buch

Alan Barker
Speak Up, Stand Out

If you've just entered the workforce, it can be difficult to know how and when to express yourself in conversation.Being in a professional situation for the first time can be an intimidating experience, a…

lieferbar ab 30.6.2026.

Buch

Colin Barrow
Business Plan Workbook

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary ste…

lieferbar innerhalb 2-3 Wochen

Buch

Colin Barrow
Business Plan Workbook

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary ste…

lieferbar innerhalb 2-3 Wochen

Buch

Matt Bourn, James Best
Trusted Advertising

Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.Trusted Advertising is a practical guide for mid-career marketers, agency prof…

lieferbar ab 24.2.2026.

Buch

Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar innerhalb 2-3 Wochen

Buch

Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar innerhalb 2-3 Wochen

Buch

Amy Brann
Make Your Brain Work

Productivity, efficiency and effectiveness are all under your control. But in today's fast-paced, high-demand workplace it can be overwhelming as you try to juggle a growing list of responsibilities, main…

lieferbar innerhalb 2-3 Wochen

Buch

Amy Brann
Make Your Brain Work

Productivity, efficiency and effectiveness are all under your control. But in today's fast-paced, high-demand workplace it can be overwhelming as you try to juggle a growing list of responsibilities, main…

sofort lieferbar

Buch

Emma Bridger, Lee Smith
People-First Internal Communication

How can you reinvent internal communication to truly connect people and drive performance in the age of AI?People-First Internal Communication is a practical guide for internal communication managers, HR …

sofort lieferbar

Buch

Emma Bridger, Lee Smith
People-First Internal Communication

How can you reinvent internal communication to truly connect people and drive performance in the age of AI?People-First Internal Communication is a practical guide for internal communication managers, HR …

lieferbar innerhalb 2-3 Wochen

Buch

Claire Brumby,
Forget Normal - I Want Magic

The leadership landscape is changing. Or more importantly, the leadership landscape has changed for good.Traditional, hierarchical and rigid methods no longer resonate in a world which prioritizes empathy…

lieferbar ab 3.4.2026.

Buch