E-commerce – alle Bücher und CDs, Seite 7

Joseph Turow
The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

lieferbar ab 11.6.2026.

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Edd Applegate
Strategic Copywriting

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strat…

lieferbar innerhalb 1-2 Wochen

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Regina Luttrell
Social Media

WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors AssociationReflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social…

lieferbar in mind. 4 Wochen

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Clare Harris, Karen Edwards, Donna Watts
The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses…

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Maxime C Cohen
Pricing in the Age of AI

How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring.Pricing in the Age of AI explores the evolution of pricing decisions, with a particular …

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Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

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Pervasive Digital Services for People's Well-Being, Inclusion and Sustainable Development

Lecture Notes in Computer Science - Band 16079

This book constitutes the refereed proceedings of the 24th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2025, held in Limassol, Cyprus, during September 9--11, 2025.The 34 full pap…

lieferbar innerhalb 2-3 Wochen

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Julie Atherton
Social Media Strategy

Learn how to optimize your social media strategy for sustainable, scalable and performance-led business growth. Social Media Strategy by Julie Atherton is a best-selling guide for senior marketing profess…

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Business Process Management

Lecture Notes in Computer Science - Band 16044

This book constitutes the refereed proceedings of the 23rd International Conference on Business Process Management, BPM 2025, which took place in Seville, Spain, in September 2025.The 30 full papers inclu…

lieferbar innerhalb 2-3 Wochen

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Martha Laham
The Golden Pitch

How do today's celebrities have the enormous power and influence to be able to push products and change minds?Author Martha Laham explores the history of just where the celebrity endorsement came from. -S…

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Paul Booth, Zach Thompson
Principles of Entrepreneurial Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments.Principles of Entrepreneurial Marketing by Paul Booth andZach Thompson is designed for undergradua…

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Paul Booth, Zach Thompson
Principles of Entrepreneurial Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments.Principles of Entrepreneurial Marketing by Paul Booth andZach Thompson is designed for undergradua…

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

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Tahir M Nisar
Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

lieferbar ab 20.8.2026.

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

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Tim Higgins
iWar

The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire.iWar is a saga of corporate intrigue, con…

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Nancy Duarte
Slide: Ology

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation softw…

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Robb Wilson, Josh Tyson
Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

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Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

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