Catherine Seda: AI-Powered Content Marketing and SEO, Kartoniert / Broschiert

Klappentext

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.

AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today's AI-driven world.

Key Topics Covered:

• Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it's crucial for executives and employees to adapt
• AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google's EEAT standards, and navigate evolving search algorithms
• Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it
• Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies
• **AI, Analytics, and Human Insight:**Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt