Tamsin McLaren: Fashion Retail Innovation, Gebunden

Klappentext

Understand what drives retail success in fashion-and learn how to build the next generation of innovative retail businesses.

Why do some fashion brands thrive through periods of disruption while others fail? Fashion Retail Innovation answers this question through a compelling mix of retail history, global case studies, and industry interviews, revealing the strategies that have helped fashion retailers adapt, evolve, and grow in changing markets.

You'll trace the evolution of fashion retail from the general stores of early American settlers and the shopping arcades of Europe to omnichannel retail, resale, experiential shopping, and smart retail.

Through real-world examples, you'll explore how retailers respond to emerging technologies, changing customer expectations, sustainability challenges, and new opportunities for growth.

International case studies and interviews with industry leaders bring concepts to life, showing how brands have navigated market shifts, embraced innovation, and created value for customers, communities, and businesses. You'll also be introduced to the Fashion Retail Innovation Framework, a practical model that helps you evaluate retail challenges, unlock progress, and develop resilient, future-focused fashion ventures.

Ideal for students, educators, and industry professionals, Fashion Retail Innovation provides the knowledge, inspiration, and strategic tools you need to navigate-and shape-the future of fashion retail.