Oliver Vogler: Brand Management, Kartoniert / Broschiert
Brand Management
Buch
- Brand Strategy, Brand Implementation, and Brand Evaluation
Item has not been released yet, probable delivery date is 9.5.2026.You can order the title now. It will be dispatched to you as soon as it is available.
Current price: EUR 42.66
Shipping
(United States of America): EUR 19.90
- Publisher:
- Springer-Verlag GmbH, 05/2026
- Binding:
- Kartoniert / Broschiert
- Language:
- Englisch
- ISBN-13:
- 9783658502447
- Item number:
- 12496592
- Volume:
- 300 Pages
- other:
- XXXI, 300 p. 76 illus., 10 illus. in color. Textbook for German language market.
- Release date:
- 9.5.2026
- Note
-
Caution: Product is not in German language
Blurb
This textbook provides a practical approach to brand leadership, tailored for master's students in business schools, executive education participants, and brand management professionals. Built around the proprietary framework -- The Brand Management Clock Face -- the book is structured into twelve chapters that systematically address key management challenges across a brand's lifecycle. The content combines well-established academic concepts with years of hands-on brand management experience. It bridges the strategic clarity of German brand identity models with the action-oriented mindset of American and French brand leadership.
This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
Oliver Vogler
Brand Management
Current price: EUR 42.66
