Mario Glowik: Market Entry Strategies
Market Entry Strategies
Buch
- Internationalization Theories, Concepts and Cases
- De Gruyter, 08/2024
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9783110650679
- Bestellnummer: 9006376
- Umfang: 180 Seiten
- Gewicht: 460 g
- Maße: 276 x 208 mm
- Stärke: 12 mm
- Erscheinungstermin: 14.8.2024
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
New firm cases such as Delivery Hero and Tesla contribute to broaden the books global industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides also best pre-requisites for distance learning environments.Biografie
Mario Glowik holds a Doctorate in Business Administration from the Freie Universität Berlin, Germany. His academic experience includes teaching undergraduate and graduate courses in universities of applied sciences in Saarbrücken and Wildau (Germany), Vienna University of Economics (Austria), ESC Brest (France) and University of Economics in Katowice (Poland). His research deals with issues related to concepts of internationalization, strategic management, and marketing, with a particular focus on Asian management characteristics. Before he was appointed a professor, he served more than eight years as a product and marketing manager in the consumer electronics industry at several locations around the globe.Anmerkungen:
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Mario Glowik
Market Entry Strategies
EUR 38,95*