Dan White: The Marketing Inspiration Book, Kartoniert / Broschiert
The Marketing Inspiration Book
- 100 Illustrations of Marketing Excellence
(if available from our supplier)
- Publisher:
- Lid Publishing, 05/2026
- Binding:
- Kartoniert / Broschiert
- Language:
- Englisch
- ISBN-13:
- 9781917391870
- Item number:
- 12493257
- Volume:
- 224 Pages
- Release date:
- 7.5.2026
- Note
-
Caution: Product is not in German language
Blurb
The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the Amur Girl, this book celebrates the power of great marketing and the flashes of genius behind some of the world's most successful brands. ,
Over the course of a 35-year career in the marketing industry, the author has taken note of the remarkable marketing triumphs featured in this book. For newbies to the industry, as well for seasoned marketing professionals, this book offers 100 stories of marketing brilliance and the lessons from their success, to energize their thinking and to inspire their colleagues and teams. And as every marketer knows, stories make ideas more memorable--and more actionable
Biography
Dan White ist Berater für Führungs-und Managemententwicklung. Er entwarf und leitete Kurse und Programme, die von tausenden von Managern und Führungskräften besucht wurden. Bevor er sein eigenes Beratungsunternehmen gründete und Bücher schrieb, war er Direktor des Bereichs Learning & Organisation Development bei GlaxoSmith Kline (GSK). Er lebt in London mit seiner Frau und Tochter.
