Carolyn Strong: Small Enterprise Marketing
Small Enterprise Marketing
Buch
- Eighteen Case Studies
- Walter de Gruyter, 08/2024
- Einband: Flexibler Einband
- Sprache: Englisch
- ISBN-13: 9783110756128
- Bestellnummer: 11838828
- Sonstiges: 2 b/w and 50 col. illustrations, 2 b/w tbl.
- Gewicht: 298 g
- Maße: 236 x 166 mm
- Stärke: 13 mm
- Erscheinungstermin: 19.8.2024
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses.The case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products.
The stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed.
Carolyn Strong
Small Enterprise Marketing
EUR 39,84*