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Digital Disruption and Media Transformation

This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stem…

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Lamberto Zollo, Riccardo Rialti
Digital Transformation of SME Marketing Strategies

SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of an…

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Michael Lewrick, Omar Hatamleh
AI & Innovation

"THE BOOK FROM OMAR & MICHAEL IS A MASTERPIECE TO UNDERSTAND THE POSSIBILITIES OF HOW AI WILL CHANGE FUNDAMENTALLY OUR WORLD, BUSINESSES AND LIFE! A MUST-READ!" -Nabil Malouli, SVP of eComme…

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Jon Cope, Stuart Mayell
Creativity in PR and Communications

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

lieferbar ab 25.11.2025.

Buch

Corporate Management Ecosystem in Emerging Economies

Emerging economies, as actively changing societies, invoke questions about the future direction for national and global development as well as equitable economic growth. In this book, the Editors argue th…

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A K Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
Neuroai

Expert insight on harmonizing generative AI and neuroscience to succeed in businessneuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI is a hands-on guide to the intersection of gener…

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Strategic Islamic Business and Management

In the contemporary global market, this book underscores the significance of Islamic institutions and companies to employ effective business and management strategies for sustained success. It provides a …

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Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

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