Strategic Innovative Marketing and Tourism, Gebunden
Strategic Innovative Marketing and Tourism
- Creative Solutions and Digital Transformation Challenges-11th ICSIMAT, Brasov, Romania, 2024
- Publisher:
- Androniki Kavoura, Victor-Alexandru Briciu, Arabela Briciu
- Publisher:
- Springer, 08/2025
- Binding:
- Gebunden
- Language:
- Englisch
- ISBN-13:
- 9783031819612
- Item number:
- 12464610
- Volume:
- 976 Pages
- Weight:
- 1605 g
- Format:
- 241 x 160 mm
- Thickness:
- 58 mm
- Release date:
- 31.8.2025
- Series:
- Springer Proceedings in Business and Economics
- Note
-
Caution: Product is not in German language
Other releases of Strategic Innovative Marketing and Tourism |
Price |
|---|---|
| Buch, Kartoniert / Broschiert, Englisch | EUR 43.80* |
| Buch, Gebunden, Englisch | EUR 54.75* |
Blurb
This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
