E-business – Bücher, CDs, LPs und mehr, Seite 10

Roger Dooley

The Persuasion Engine

Tap into your customers' unconscious minds with cutting-edge AI and neuromarketing techniquesThe Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing c…

Charles Ives (1874-1954)

Charles Ives - The Anniversary Edition

Thomas Stewart, E. Power Biggs, Helen Boatwright, John Kirkpatrick, Charles Ives, Gregg Smith Singers, New York Philharmonic Orchestra, New York String Quartet, Columbia Chamber Orchestra, American Sympho…

Jo Wiltshire, Catrin Cousins

Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.How can marketers navigate the fast-changing world of fashion - from high-street to haute couture - whil…

Katie Hart

Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

Nathan Grayson

Stream Big

Told through the diverse and fascinating careers of nine streamers, this is a " timely and insightful dive into the players and politics of one of the twenty-first century's most influential modes of…

Yaniv Navot

Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

Clare Harris, Karen Edwards, Donna Watts

The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses…

Zizheng Yu, Hyunsun Yoon

Social Media Marketing

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a com…

Willie Nelson & Wynton Marsalis

Live From New York City 2007

Tahir M Nisar

Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

Whitney Houston

My Love Is Your Love

Erst acht Jahre nach ihrem dritten Album veröffentlichte Whitney Houston ein Nachfolgewerk. »My Love Is Your Love« wurde 1998 in die Läden gestellt und stellte sich als ein erfrischender Reigen erstklassi…

Catherine Seda, Jenny Halasz

AI-Powered Content Marketing and SEO

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.AI-Powered Content Marketi…

Ja-Nae Duane, Steve Fisher

Supershifts

Praise for SUPERSHIFTS"Duane and Fisher delve into humanity's struggle with the uncertainty brought by technology's rapid advancement, providing insightful context on how we arrived at this point and…

Kate O'Neill

What Matters Next

"In an era of disruption and polarization blessed are the bridge builders. Kate O'Neill is one of the best in the business." -STUART CRAINER & DES DEARLOVE, founders of Thinkers50Transform y…

Brian Callaci

Chains of Command

A surprising look at the big business of owning small businesses and what America's franchise economy means for its workers.Walk into a McDonald's anywhere in the United States, and it will be identical t…

Robb Wilson, Josh Tyson

Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

Alex Schultz

Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …

Joseph Turow

The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

Susan Walsh

Optimizing Sales and Marketing Data

Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.Optimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who…