E-business – Bücher, CDs, LPs und mehr, Seite 10

Bernadette Schwerdt

Secrets of the New Online Entrepreneurs

The definitive guide for creating, building and scaling an online business in today's fast-moving digital economyPacked with candid stories and hard-won lessons from more than 30 of Australia's leading on…

Kshitij Bhoumik

Artificial Intelligence in Marketing

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications.***Artificial Intelligence in Marketing***by Kshitij Bhoumik is ideal for…

Jeb Blount, Brynne Tillman

The Linkedin Edge

Combine LinkedIn and AI to multiply your selling potentialMost sales professionals and entrepreneurs are desperate to find new techniques to help them break through the overwhelming noise and get the atte…

Michelle Krasniak

Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

Edd Applegate

Strategic Copywriting

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strat…

Sandy Carter

The 3D Internet with a Brain

PRAISE FOR AI FIRST, HUMAN ALWAYS"AI First, Human Always isn't about new tools, it's about a new mindset. Carter shows how AI rewires business DNA, making creation smarter and customer-centric. Skip …

Roger Dooley

The Persuasion Engine

Tap into your customers' unconscious minds with cutting-edge AI and neuromarketing techniquesThe Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing c…

Willie Nelson & Wynton Marsalis

Live From New York City 2007

Jo Wiltshire, Catrin Cousins

Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a co…

Tahir M Nisar

Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

Yaniv Navot

Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

Julie Atherton

Social Media Strategy

Deliver measurable business impact by turning social media strategy into a scalable, performance-led growth engine. Social Media Strategy by Julie Atherton is a practical guide for senior marketing profes…

Clare Harris, Karen Edwards, Donna Watts

The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses…

Martha Laham

The Golden Pitch

The Golden Pitch: How Celebrities and Influencers Shape the Way We Think, Feel, and Actexamines the history of celebrity endorsements and how today celebrities have the enormous power to push products and…

Zizheng Yu, Hyunsun Yoon

Social Media Marketing

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a com…

The Man From U.N.C.L.E.

Der Film spielt in der heißen Phase des Kalten Krieges, Anfang der 60er Jahre. Um gegen eine kriminelle, internationale Organisation vorzugehen und ihre Machtpositionen zu erhalten sind die beiden Supermä…

Catherine Seda, Jenny Halasz

AI-Powered Content Marketing and SEO

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.AI-Powered Content Marketi…

Ja-Nae Duane, Steve Fisher

Supershifts

Praise for SUPERSHIFTS"Duane and Fisher delve into humanity's struggle with the uncertainty brought by technology's rapid advancement, providing insightful context on how we arrived at this point and…

Brian Callaci

Chains of Command

A surprising look at the big business of owning small businesses and what America's franchise economy means for its workers.Walk into a McDonald's anywhere in the United States, and it will be identical t…