E-business – Bücher, CDs, LPs und mehr, Seite 10

Hanne Knight, Lizette Vorster Larsen

Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

Sandy Carter

The 3D Internet with a Brain

PRAISE FOR AI FIRST, HUMAN ALWAYS"AI First, Human Always isn't about new tools, it's about a new mindset. Carter shows how AI rewires business DNA, making creation smarter and customer-centric. Skip …

Luan Wise

Smart Social Media

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement…

Jo Wiltshire, Catrin Cousins

Fashion Marketing

This is the textbook for understanding fashion marketing in a global, digital and sustainable era.How can marketers navigate the fast-changing world of fashion - from high-street to haute couture - while …

Katie Hart

Neuromarketing

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportu…

Willie Nelson & Wynton Marsalis

Live From New York City 2007

Nathan Grayson

Stream Big

Told through the diverse and fascinating careers of nine streamers, this is a " timely and insightful dive into the players and politics of one of the twenty-first century's most influential modes of…

Yaniv Navot

Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

Andy Headington

Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

Donald Miller

Building a Storybrand 2.0

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic reso…

Zizheng Yu, Hyunsun Yoon

Social Media Marketing

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a com…

Tahir M Nisar

Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

Catherine Seda, Jenny Halasz

AI-Powered Content Marketing and SEO

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.AI-Powered Content Marketi…

Ja-Nae Duane, Steve Fisher

Supershifts

Praise for SUPERSHIFTS"Duane and Fisher delve into humanity's struggle with the uncertainty brought by technology's rapid advancement, providing insightful context on how we arrived at this point and…

Toni Erdmann

TONI ERDMANN erzählt die Geschichte von Winfried, einem Musiklehrer mit einem ausgeprägtem Hang zum Scherzen, und seiner Tochter Ines, einer Karrierefrau, die um die Welt reist, um Firmen zu optimieren. D…

Kate O'Neill

What Matters Next

"In an era of disruption and polarization blessed are the bridge builders. Kate O'Neill is one of the best in the business." -STUART CRAINER & DES DEARLOVE, founders of Thinkers50Transform y…

Brian Callaci

Chains of Command

A surprising look at the big business of owning small businesses and what America's franchise economy means for its workers.Walk into a McDonald's anywhere in the United States, and it will be identical t…

Robb Wilson, Josh Tyson

Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

Alex Schultz

Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …