Trefferliste "E-business" - alle Bücher, CDs, LPs und mehr

Paul Booth, Zach Thompson

Principles of Entrepreneurial Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments.Principles of Entrepreneurial Marketing by Paul Booth andZach Thompson is designed for undergradua…

Paul Booth, Zach Thompson

Principles of Entrepreneurial Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments.Principles of Entrepreneurial Marketing by Paul Booth andZach Thompson is designed for undergradua…

Katie Hart

Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

Tahir M Nisar

Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

Yaniv Navot

Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

Nathan Gotch

AI SEO for Dummies

Optimize your content for search engines that use AI to summarize resultsAI SEO For Dummies shows you how to build and adapt web content for better discoverability in the age of AI-powered "answer en…

Willie Nelson & Wynton Marsalis

Live From New York City 2007

Simon Kingsnorth

The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

Simon Kingsnorth

The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

Catherine Seda, Jenny Halasz

AI-Powered Content Marketing and SEO

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.AI-Powered Content Marketi…

Ja-Nae Duane, Steve Fisher

Supershifts

Praise for SUPERSHIFTS"Duane and Fisher delve into humanity's struggle with the uncertainty brought by technology's rapid advancement, providing insightful context on how we arrived at this point and…

Brian Callaci

Chains of Command

A surprising look at the big business of owning small businesses and what America's franchise economy means for its workers.Walk into a McDonald's anywhere in the United States, and it will be identical t…

Whitney Houston

My Love Is Your Love

Erst acht Jahre nach ihrem dritten Album veröffentlichte Whitney Houston ein Nachfolgewerk. »My Love Is Your Love« wurde 1998 in die Läden gestellt und stellte sich als ein erfrischender Reigen erstklassi…

Ron Johnson, Zander Nethercutt

Shop Different

Apple Store creator Ron Johnson shares timeless lessons about innovation, leadership, design, creating winning cultures, and the future of retail through the power of relationships.When Ron Johnson began …

Alex Schultz

Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …

Joseph Turow

The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

Martha Laham

The Golden Pitch

How do today's celebrities have the enormous power and influence to be able to push products and change minds?Author Martha Laham explores the history of just where the celebrity endorsement came from. -S…

Robb Wilson, Josh Tyson

Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

Visha Kudhail

Authentic Marketing

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.Authentic Marketing is a practical guide for mid-career marketers …