Marketing-Management – Bücher, CDs, LPs und mehr, Seite 9

Fab Giovanetti
Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

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Dobromir Kirilov Stoyanov
Vending Retail Marketing

As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic ret…

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Political Marketing and Management in the 2024 UK Election

Introduction: Political Marketing and Management in the UK.- 2. Political marketing strategy in the UK 2024 election.- 3. The Conservative Brand Conundrum, 2019-2024.- 4. Developing the Labour Party and K…

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Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse
Fundamentals of Marketing

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.Based on the bestselling Marketing by Baines, Fill, Rosengre…

lieferbar in mind. 4 Wochen

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Digital Marketing in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more tha…

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Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 7.0

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

lieferbar innerhalb von 1-3 Tagen

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Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

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B2B Wirkungsmarketing

B2B Wirkungsmarketing richtet sich an CEOs, Geschäftsführer, Vertriebsleiter und Marketingverantwortliche aus der mittelständischen Industrie. Viele von ihnen sind Ingenieure, Techniker oder MINT-Absolven…

sofort lieferbar

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

lieferbar innerhalb 2-3 Wochen

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Alan Wilson
Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar in mind. 4 Wochen

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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar innerhalb 2-3 Wochen

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Rhea Freeman
Big Brand Marketing

Looking to create a memorable marketing campaign, but lacking the inspiration and the budget?In an era where internet virality can make or break your business, original marketing is essential to your bran…

Erscheint bald

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

lieferbar innerhalb 2-3 Wochen

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Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

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Ralf T. Kreutzer, Sonja Klose
Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

lieferbar innerhalb 2-3 Wochen

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Rajkumar Venkatesan, Jim Lecinski
The AI Marketing Canvas

Five essential steps to take you from "zero to superhero" with AI for marketingFor marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a…

lieferbar innerhalb 1-2 Wochen

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Daniel Dan, Thomas Reutterer
Text Analytics in Marketing

Classroom Companion: Business

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

lieferbar innerhalb 2-3 Wochen

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Dobromir Kirilov Stoyanov
Sustainable Marketing

Springer Texts in Business and Economics

Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, comm…

lieferbar ab 12.4.2026.

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