Political Marketing and Management in the 2024 UK Election, Gebunden

Klappentext

1. Introduction: Political Marketing and Management in the UK.- 2. Political marketing strategy in the UK 2024 election.- 3. The Conservative Brand Conundrum, 2019-2024.- 4. Developing the Labour Party and Keir Starmer brand.- 5. Applying Emotion to Create Persuasive messages: political party websites during the 2025 UK General Election.- 6. An ad for every campaign objective; political advertising in the 2024 UK election.- 7. The Political Management of Crises: A Study of Two Leaders.- 8. Government Communication on the Covid-19 pandemic.- 9. The Power of the Grassroots: Understanding Local Government's Influence.- 10. The ethical concerns with political marketing communication tactics.- 11. Political management behind the scenes: the mismanagement of advisers at the heart of government.- 12. Political marketing and management lessons from the 2024 UK election.