Simon Kingsnorth: The Digital Marketing Handbook, Gebunden

Klappentext

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact.
The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strategy into performance across complex B2B and B2C environments. Written for professionals responsible for planning, execution and optimization, it brings together proven principles, structured frameworks and real-world application to help you deliver consistent results.

Written by industry expert and bestselling author,Simon Kingsnorth , this fully updated second edition takes you step-by-step through every core discipline of digital marketing. From SEO and paid media to content, automation and analytics, it shows how to apply integrated strategy across channels while avoiding common pitfalls that undermine ROI. Drawing on real-world examples from global brands including Google, Amazon and Nissan, the book shows what works in practice.

You'll learn how to:

• Develop integrated digital marketing strategy aligned to business objectives
• Implement SEO, GEO, paid media and social campaigns with clarity and control
• Apply content, psychology and creative principles to improve conversion
• Use AI, automation and analytics to optimize performance at scale
• Build partnerships, affiliates and customer journeys that drive loyalty

A practical, accessible guide for every marketer's desk, The Digital Marketing Handbook helps you build credibility, sharpen execution and deliver sustained impact from your digital marketing investment.

Themes include: digital marketing strategy, SEO and paid media, marketing automation, AI in marketing, performance optimization, B2B and B2C marketing