Marketing-Management – Bücher, CDs, LPs und mehr, Seite 9

Dobromir Kirilov Stoyanov

Vending Retail Marketing

As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic ret…

Fab Giovanetti

Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse

Fundamentals of Marketing

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.Based on the bestselling Marketing by Baines, Fill, Rosengre…

Digital Marketing in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more tha…

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Marketing 7.0

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

Andy Headington

Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

Andy Headington

Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

B2B Wirkungsmarketing

B2B Wirkungsmarketing richtet sich an CEOs, Geschäftsführer, Vertriebsleiter und Marketingverantwortliche aus der mittelständischen Industrie. Viele von ihnen sind Ingenieure, Techniker oder MINT-Absolven…

Alan Wilson

Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

Devin Bramhall

B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

Rhea Freeman

Big Brand Marketing

Looking to create a memorable marketing campaign, but lacking the inspiration and the budget?In an era where internet virality can make or break your business, original marketing is essential to your bran…

Hanne Knight, Lizette Vorster Larsen

Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

Jo Wiltshire, Catrin Cousins

Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

Jo Wiltshire, Catrin Cousins

Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

Daniel Dan, Thomas Reutterer

Text Analytics in Marketing

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

Ralf T. Kreutzer, Sonja Klose

Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

B.R.E.T.O.N.S

B.R.E.T.O.N.S

Rajkumar Venkatesan, Jim Lecinski

The AI Marketing Canvas

Five essential steps to take you from "zero to superhero" with AI for marketingFor marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a…