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A K Pradeep: Neuroai, Buch

A K Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
Neuroai

Expert insight on harmonizing generative AI and neuroscience to succeed in business neuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI is a hands-on guide to the intersection of gene…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 30,40*
Will Larson: The Engineering Executive's Primer, Buch

Will Larson
The Engineering Executive's Primer

In this book, author Will Larson shows you ways to obtain your first executive job and quickly ramp up to meet the challenges you may not have encountered in non-executive roles.

sofort lieferbar
Buch
EUR 37,52*
Sylvia Ann Hewlett: Executive Presence 2.0, Buch

Sylvia Ann Hewlett
Executive Presence 2.0

Revised edition of the author's Executive presence, [2014]

lieferbar innerhalb 1-2 Wochen
Buch
EUR 32,40*
Andrew Gillespie (Head of Business and Marketing Director, Head of Business and Marketing Director, Oxford Brookes University): Foundations of Business, Buch

Andrew Gillespie (Head of Business and Marketing Director, Head of Business and Marketing Director, Oxford Brookes University)
Foundations of Business

Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on t…

sofort lieferbar
Buch
EUR 60,66*
Kent Beck: Tidy First?, Buch

Kent Beck
Tidy First?

"Messy code is a nuisance. 'Tidying' code, to make it more readable, requires breaking it up into manageable sections. In this practical guide, author Kent Beck, creator of Extreme Programming and pioneer…

sofort lieferbar
Buch
EUR 37,52*
: Biometrics and Neuroscience Research in Business and Management, Buch

Biometrics and Neuroscience Research in Business and Management

The book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The auth…

sofort lieferbar
Buch
EUR 116,95*
Felix Behm: Generation Z - Ganz anders als gedacht, Buch

Felix Behm
Generation Z - Ganz anders als gedacht

Die Generation Z ist für Personaler, Chefs und sogar die eigenen Eltern ein Mysterium. Sie haben den Ruf, faul, egozentrisch und wählerisch zu sein. Der Blick über den Smartphone-Rand fällt ihnen schwer u…

sofort lieferbar
Buch
EUR 24,95*
Claus Tintelnot: Integrated Product and Sales Management in B2B, Buch

Claus Tintelnot
Integrated Product and Sales Management in B2B

This book describes the advantages of a high level of integration between product and sales management. It explains how highly integrated product and sales management can be achieved. Claus Tintelnot depi…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 74,66*
Jaywant Singh: Brand Management, Buch

Jaywant Singh, Paurav Shukla
Brand Management

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life application…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 197,40*
Jaywant Singh: Brand Management, Buch

Jaywant Singh, Paurav Shukla
Brand Management

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 53,04*
Sascha Raithel: Product Recall Management, Buch

Sascha Raithel, Jan von Schlieben-Troschke, Setareh Heidari
Product Recall Management

Science meets Practice

Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takatäs airbag recall cost $25 billion and led…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 31,99*
Anders Parment: Marketing and Sustainability, Buch

Anders Parment, Hugo Guyader, Mikael Ottosson, Pia A. Albinsson
Marketing and Sustainability

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields …

lieferbar in mind. 4 Wochen
Buch
EUR 77,16*
Seth Godin: Meatball Sundae, Buch

Seth Godin
Meatball Sundae

How to match the right marketing approach to your product, by legendary business thinker Seth Godin.

lieferbar in mind. 4 Wochen
Buch
EUR 14,46*
: Public Relations Management in Africa Volume 2, Buch

Public Relations Management in Africa Volume 2

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 147,93*
: Business Advancement through Technology Volume I, Buch

Business Advancement through Technology Volume I

Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advanc…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 182,07*
Brigitte Nicoulaud: Nicoulaud, B: Marketing Strategy and Competitive Positioning, Buch

Brigitte Nicoulaud, Graham Hooley, John Rudd, Nick Lee
Nicoulaud, B: Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning, 8th editionoffers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current…

lieferbar in mind. 4 Wochen
Buch
EUR 97,24*
: Gespräche Über Tirol, Buch

Gespräche Über Tirol

Sechs bekannte Tiroler Persönlichkeiten, sechs faszinierende Leben, sechs Erzählungen ganz persönlicher Momentaufnahmen: Sportmanager Harti Weirather gibt Einblick in seine jahrzehntelange Tätigkeit in de…

lieferbar ab 19.12.2024.
Buch
EUR 22,90*
Sarah Montano: Retail Marketing, Buch

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Erscheint bald
Buch
Sarah Montano: Retail Marketing, Buch

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

lieferbar ab 3.3.2025.
Buch
EUR 50,46*
Nadine Scharfenort: Tourism NOW: Halal-Tourismus, Buch

Nadine Scharfenort
Tourism NOW: Halal-Tourismus

Tourism Now

Der Halal-Tourismus boomt! Immer mehr Muslim:innen reisen um die Welt. Dieser Trend bietet für Destinationen zahlreiche Chancen - auch im deutschsprachigen Raum. Vor der Pandemie wuchs dieses Segment star…

lieferbar ab 15.12.2025.
Buch
EUR 29,00*
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