Andreas Krämer: Customer Value-centered Management, Gebunden
Customer Value-centered Management
- Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
(soweit verfügbar beim Lieferanten)
- Verlag:
- Springer Nature Switzerland, 07/2025
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9783031904967
- Artikelnummer:
- 12337417
- Umfang:
- 372 Seiten
- Gewicht:
- 721 g
- Maße:
- 241 x 160 mm
- Stärke:
- 26 mm
- Erscheinungstermin:
- 17.7.2025
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
