Digital Technologies And Marketing Management – alle Bücher, Seite 8

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Sara Teitelman
Zen and the Art of Digital Transformation

PRAISE FOR ZEN AND THE ART OF DIGITAL TRANSFORMATION"Sara Teitelman's Zen and the Art of Digital Transformation will enable business leaders to achieve their full potential with digital transformatio…

lieferbar innerhalb 1-2 Wochen

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Paul Hague
Market Research in Practice

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview …

lieferbar ab 30.12.2025.

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Deborah Saunders
Remarkable Brand Experiences

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

Erscheint bald

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Saskia Dörr
Corporate Digital Responsibility

CSR, Sustainability, Ethics & Governance

This book provides a thorough description of how corporate responsibility is changing in the age of Big Data and Artificial Intelligence, and how Corporate Digital Responsibility (CDR) can lead to a susta…

lieferbar in mind. 4 Wochen

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Jeremy Brown
Odd Ones in

We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outcomes, better business and (really) change the world. Jeremy Brown has built a succes…

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Marco Bertini, Oded Koenigsberg, Elie Ofek
Unlocking Customer Advantage

Discover how to capitalize on what makes your business -- and its products -- truly valuable to customersIn Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thoug…

lieferbar ab 12.5.2026.

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Charles Kostelnick
Visual Vestiges

Visual Vestiges explains how information design evolved over the centuries to make practical information clear, credible, and emotionally engaging .In Visual Vestiges Charles Kostelnick analyzes the role …

lieferbar ab 1.3.2026.

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Zhuming Bi
Mechatronics for Complex Products and Systems

A project-based approach to designing mechatronic systems with new and emerging technologiesIn Mechatronics for Complex Products and Systems: Project-Based Design Approaches for Robots, Cyber-Physical Sys…

sofort lieferbar

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Bernhard Mendes Bürgi. Exhibitions 1982-2016

The publication concentrates on Bernhard Mendes Bürgi's more than thirty years of curatorial work. The focus is on a typographically generously designed list of all 110 exhibitions that Bürgi has been res…

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Vithala R. Rao
Applied Conjoint Analysis

Springer Texts in Business and Economics

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

lieferbar ab 22.1.2026.

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Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen

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Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

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Paul Sullivan
Go-To-Market Uncovered

A tried-and-tested playbook for product and service launches you can implement in just 30 daysGo-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth i…

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Laura Ries
The Strategic Enemy

"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for." **-Seth Godin, Author, This is MarketingBuild a brand…

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Michael Port, Joana Galvão
Book Yourself Solid for Creatives

PRAISE FOR Book Yourself Solid for Creatives"If you're a creative trying to figure out how to turn your talent into a thriving business, this book is for you. Michael Port and Joana Galvão break it d…

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Library Technical Services

This book takes a look at the future of technical services post-pandemic and at the brink of technological disruptions through a diversity, equity, inclusion, and accessibility lens.Libraries have undergo…

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B Joseph Pine II
The Transformation Economy

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services--even memorable experiences--are no longer…

lieferbar ab 3.2.2026.

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Andy Headington
Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

lieferbar ab 27.1.2026.

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Kip Currier
Ethics, Information, and Technology

Information use is changing rapidly in the digital age, leading to complex intellectual property and ownership issues. Exploring the ethical implications of this new environment, specifically as they rela…

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Crystal Haryanto
The Glory of Giving Everything

"Underestimate Taylor Swift at your own peril. Author and Swift scholar Crystal Haryanto certainly doesn't. In this exhaustively researched work, Haryanto not only displays her dazzling mastery of Sw…

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