B Joseph Pine II: The Transformation Economy, Gebunden
The Transformation Economy
Buch
- Guiding Customers to Achieve Their Aspirations
Erscheint bald
Lassen Sie sich über unseren eCourier benachrichtigen, sobald das Produkt bestellt werden kann.
Lassen Sie sich über unseren eCourier benachrichtigen, sobald das Produkt bestellt werden kann.
- Verlag:
- Harvard Business Review Press, 02/2026
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9798892791373
- Umfang:
- 256 Seiten
- Erscheinungstermin:
- 3.2.2026
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Ähnliche Artikel
B Joseph Pine II, James H Gilmore
The Experience Economy, with a New Preface by the Authors
Buch
Aktueller Preis: EUR 30,90
James H Gilmore, B Joseph Pine II
Authenticity
Buch
Aktueller Preis: EUR 33,91
Grace Blakeley
Vulture Capitalism
Buch
Vorheriger Preis EUR 30,40, reduziert um 4%
Aktueller Preis: EUR 28,91
Klappentext
Take your customers on a journey of self-improvement, meaning, and change.A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.
Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations--whether improving health, increasing wealth, developing wisdom, or finding purpose. These aspirations speak to our customers' greatest desires, their dreams for the future, and their conceptions of who they are and who they strive to be.
In this book, bestselling author B. Joseph Pine II builds on his iconic work on the Experience Economy to explain what this new shift means for companies looking to stand out and gain competitive advantage in the market. Using examples from organizations across industries, including Noom, Eataly, Burning Man, the US Army, and Texas State Technical College, Pine provides practical, proven frameworks for organizations to design, create, and guide transformation offerings that help customers reach their greatest aspirations and flourish.