Deborah Saunders: Remarkable Brand Experiences, Kartoniert / Broschiert
Remarkable Brand Experiences
Buch
- How the Best Brands Gain Advantage with Outstanding Customer Experiences
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- Publisher:
- Pearson Education Limited, 10/2027
- Binding:
- Kartoniert / Broschiert
- Language:
- Englisch
- ISBN-13:
- 9781292142135
- Volume:
- 224 Pages
- Weight:
- 287 g
- Format:
- 216 x 138 mm
- Thickness:
- 18 mm
- Release date:
- 16.10.2027
- Series:
- The FT Guides
- Note
-
Caution: Product is not in German language
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Blurb
In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today to deliver a customer experience that is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand.
