Deborah Saunders: Saunders, D: Remarkable Brand Experiences, Flexibler Einband

Klappentext

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today to deliver a customer experience that is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand.