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    2. Customer Management

    3. Customer Management – alle Bücher, Seite 2

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    Jim Kraus: Buyer Personas, Buch

    Jim Kraus, Adele Revella
    Buyer Personas

    PRAISE FOR BUYER PERSONAS "The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." --ANN HANDLEY, bestselling author and Chief Content Of…

    lieferbar innerhalb 1-2 Wochen
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    EUR 28,41*
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    Eric Yaverbaum: Public Relations for Dummies, Buch

    Eric Yaverbaum
    Public Relations for Dummies

    Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a bi…

    lieferbar ab 19.2.2025.
    Buch
    EUR 24,92*
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    Nick Mehta: Digital Customer Success, Buch

    Nick Mehta, Kellie Capote
    Digital Customer Success

    Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

    lieferbar innerhalb 1-2 Wochen
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    Wayne Simmons: The Customer Excellence Enterprise, Buch

    Wayne Simmons, Tom DeWitt
    The Customer Excellence Enterprise

    Praise for THE Customer Excellence ENTERPRISE "More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for leaders…

    lieferbar ab 22.10.2024.
    Buch
    EUR 27,91*
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    Barry Barnes: Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip, Buch

    Barry Barnes,
    Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

    The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Every…

    lieferbar innerhalb 1-2 Wochen
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    EUR 19,93*
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    Susan Solovic: The One-Percent Edge, Buch

    Susan Solovic
    The One-Percent Edge

    Grow big by thinking small. Your business's largest innovations will come one tweak at a time.

    lieferbar ab 17.12.2024.
    Buch
    EUR 20,43*
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    Paul McCollum: Practical Salesforce Architecture, Buch

    Paul McCollum
    Practical Salesforce Architecture

    Once renowned as a customer relationship management tool, Salesforce has evolved into a cloud-first application and capability ecosystem. With dedicated components for tasks such as middleware, big data, …

    lieferbar innerhalb 1-2 Wochen
    Buch
    EUR 54,83*
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    Parminder Singh Kang: Service 4.0, Buch

    Parminder Singh Kang, Mohsin Jat, Joong Y. Son, Xiaojia Wang
    Service 4.0

    SpringerBriefs in Service Science

    This book presents a systematic framework for Service 4.0, including service digitization, digitalization, and digital transformation, which is an integral part of Supply Chain 4.0 in coping with complex,…

    lieferbar innerhalb 2-3 Wochen
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    EUR 54,75*
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    : Serving the Customer, Buch

    Serving the Customer

    This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serv…

    lieferbar innerhalb 2-3 Wochen
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    EUR 69,33*
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    Hunter Hastings: Aberrant Capitalism, Buch

    Hunter Hastings, Stephen Denning
    Aberrant Capitalism

    The corporation was a timely emergent phenomenon of the capitalist system. However, with various transitions, capitalism's reputation has become tarnished and its purpose distorted. This Element ends with…

    lieferbar innerhalb 1-2 Wochen
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    EUR 87,14*
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    Deborah Saunders: Remarkable Brand Experiences, Buch

    Deborah Saunders
    Remarkable Brand Experiences

    Pearson International

    In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

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    Livia Rainsberger: The Modern Customer ¿ the PHANTOM, Buch

    Livia Rainsberger
    The Modern Customer ¿ the PHANTOM

    This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address…

    lieferbar innerhalb 2-3 Wochen
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    EUR 69,33*
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    Burkard Schemmel: Changeship, Buch

    Burkard Schemmel
    Changeship

    The world is changing at a speed and impact like never in modern times. For the first time in history, business will become truly global - as digital operations turn out to be the universal norm for all e…

    lieferbar innerhalb 2-3 Wochen
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    EUR 32,80*
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    Martin Kihn: Customer 360, Buch

    Martin Kihn, Andrea Lin
    Customer 360

    Become more competitive by developing a superior customer experience through data, AI, and trust Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging …

    lieferbar ab 13.11.2024.
    Buch
    EUR 27,91*
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    Jeb Blount: Business Outcome Selling Strategies, Buch

    Jeb Blount, Jason Eatmon
    Business Outcome Selling Strategies

    As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence. The Amazon effect…

    Erscheint bald
    Buch
    J Larreche: Value Creation Selling: Corporate Strategy, Sales Effectiveness & Customer Satisfaction for Value Cr eation within your Company, Buch

    J Larreche
    Value Creation Selling: Corporate Strategy, Sales Effectiveness & Customer Satisfaction for Value Cr eation within your Company

    Praise for VALUE CAPTURE SELLING "Larreche brings a wealth of expertise in sales and marketing to this insightful book. By focusing on the importance of value creation for both the customer and the corpor…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 31,57*
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    Randy Wootton: Moment Marketing, Buch

    Randy Wootton, Eric Duerr, Ken Rufo
    Moment Marketing

    Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collec…

    lieferbar ab 13.1.2025.
    Buch
    EUR 26,91*
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    Joyce Kay Avila: Hands-On Salesforce Data Cloud, Buch

    Joyce Kay Avila
    Hands-On Salesforce Data Cloud

    > > This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data shar…

    lieferbar ab 1.10.2024.
    Buch
    EUR 68,30*
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    Zontee Hou: Data-Driven Personalization, Buch

    Zontee Hou
    Data-Driven Personalization

    Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

    lieferbar innerhalb 1-2 Wochen
    Buch
    EUR 50,51*
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    Christoph Senn: Triple Fit Strategy, Buch

    Christoph Senn, Mehak Gandhi
    Triple Fit Strategy

    "Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you sh…

    Erscheint bald
    Buch
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