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Eric Yaverbaum: Public Relations for Dummies, Buch

Eric Yaverbaum
Public Relations for Dummies

Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a bi…

lieferbar ab 11.3.2025.
Buch
EUR 26,43*
Nick Mehta: Digital Customer Success, Buch

Nick Mehta, Kellie Capote
Digital Customer Success

Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 28,91*
Wayne Simmons: The Customer Excellence Enterprise, Buch

Wayne Simmons, Tom DeWitt
The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE "More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for leaders…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 28,91*
Ryan O'Sullivan: Building B2B Relationships, Buch

Ryan O'Sullivan
Building B2B Relationships

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

lieferbar ab 31.12.2024.
Buch
EUR 51,15*
Susan Solovic: The One-Percent Edge, Buch

Susan Solovic
The One-Percent Edge

Grow big by thinking small. Your business's largest innovations will come one tweak at a time.

lieferbar ab 4.2.2025.
Buch
EUR 20,94*
Parminder Singh Kang: Service 4.0, Buch

Parminder Singh Kang, Mohsin Jat, Joong Y. Son, Xiaojia Wang
Service 4.0

SpringerBriefs in Service Science

This book presents a systematic framework for Service 4.0, including service digitization, digitalization, and digital transformation, which is an integral part of Supply Chain 4.0 in coping with complex,…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 54,75*
: Serving the Customer, Buch

Serving the Customer

This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serv…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 69,33*
Jan Carlzon: Moments of Truth, Buch

Jan Carlzon
Moments of Truth

The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 20,21*
Hunter Hastings: Aberrant Capitalism, Buch

Hunter Hastings, Stephen Denning
Aberrant Capitalism

The corporation was a timely emergent phenomenon of the capitalist system. However, with various transitions, capitalism's reputation has become tarnished and its purpose distorted. This Element ends with…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 91,56*
Deborah Saunders: Remarkable Brand Experiences, Buch

Deborah Saunders
Remarkable Brand Experiences

Pearson International

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

Erscheint bald
Buch
Livia Rainsberger: The Modern Customer ¿ the PHANTOM, Buch

Livia Rainsberger
The Modern Customer ¿ the PHANTOM

This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 69,33*
Jeb Blount: Business Outcome Selling Strategies, Buch

Jeb Blount, Jason Eatmon
Business Outcome Selling Strategies

As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence. The Amazon effect…

Erscheint bald
Buch
Randy Wootton: Moment Marketing, Buch

Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collec…

lieferbar ab 13.1.2025.
Buch
EUR 27,91*
Christoph Senn: Triple Fit Strategy, Buch

Christoph Senn, Mehak Gandhi
Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you sh…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 35,89*
Joyce Kay Avila: Hands-On Salesforce Data Cloud, Buch

Joyce Kay Avila
Hands-On Salesforce Data Cloud

> > This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data shar…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 71,29*
Zontee Hou: Data-Driven Personalization, Buch

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 52,42*
Dave Boyce: Freemium, Buch

Dave Boyce
Freemium

Competing in tech today requires an understanding of "product-led growth" Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step "Freemium" …

Erscheint bald
Buch
Patrick Smolin: Funktionsreferenzmodell für ERP-Software, Buch

Patrick Smolin, Anna Müller, Thomas Hering, Jan Kaminski
Funktionsreferenzmodell für ERP-Software

In diesem Buch werden verschiedene Anbieter von ERP-Software miteinander verglichen und es wird ein Funktionsreferenzmodell erstellt. Dieses beinhaltet alle Funktionen aller Anbieter und bietet so eine Üb…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 31,99*
Nick Moris: Implementing SAP Global Trade Services, Buch

Nick Moris, Pablo Lecour, Li Yu
Implementing SAP Global Trade Services

SAP Press Englisch

The new SAP GTS is here! Whether you're performing a greenfield implementation or migrating from legacy SAP GTS, get the edition for SAP HANA up and running. Learn the ins and outs of the system, from act…

sofort lieferbar
Buch
EUR 106,31*
V. Kumar: Valuing Customer Engagement, Buch

V. Kumar
Valuing Customer Engagement

Palgrave Executive Essentials

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 37,54*
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