Eric Yaverbaum: Public Relations for Dummies, Kartoniert / Broschiert

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PR secrets for making a splash with your brand

Public relations (PR) is about building a great reputation for a brand, a product, or even a person. Public Relations For Dummies is a crash course on strategically and creatively sculpting public opinion. Discover the step-by-step process for planning and executing a good PR campaign. This handy guide explains exactly how, when, and why to use press releases, articles, social media, and other outlets to promote your message. And you'll get easy ideas for tracking the success of your PR efforts-so you can do even better next time.

Inside...

• Grasping how PR campaigns work *** Comparing PR and advertising
• Utilizing classic PR tactics
• Using speaking engagements, podcasts, virtual events
• Responding to a PR crisis
• Avoiding common mistakes**