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Artificial Intelligence, Digitalization and Regulation

This edited volume explores the relationship between Artificial intelligence (AI), business performance, and regulation. Artificial intelligence allows entrepreneurs to create universally transferable pla…

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Approximation and Online Algorithms

This book constitutes the refereed proceedings of the 22nd International Workshop on Approximation and Online Algorithms, WAOA 2024, held in Egham, UK, during September 5-6, 2024.The 15 full papers includ…

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar ab 9.7.2025.

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Alex Ruiz de Villa
Causal Inference for Data Science

From the Back Cover:Causal Inference for Data Science introduces data-centric techniques and methodologies you can use to estimate causal effects. The book dives into the relationship between causal infer…

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

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Jeffrey L. Kallen
Linguistic Landscapes

"Visible language is pervasive in everyday life - in signs, advertising billboards, street and place names, commercial logos and slogans, and language art. The field of linguistic landscapes draws on…

lieferbar ab 28.8.2025.

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Political Communication in Sub-Saharan Africa, Volume II

This book is one of two volumes that examines the role of political communication, media and language in transforming politics, governance and democracy in sub-Saharan Africa. Interdisciplinary in approac…

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Giuliano Santangeli Valenzani
Great Times Down South

"Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and tv spots, used by state tourism bureaus in Alabama, Georgia, Mis…

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Giuliano Santangeli Valenzani
Great Times Down South

"Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and tv spots, used by state tourism bureaus in Alabama, Georgia, Mis…

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Marcel Danesi,
Semiotics with a Conscience

Demonstrating how semiotic theory and method can be applied to decoding false representations and dangerous discourses, this book explores how semiotics can be used as a potentially powerful science of co…

lieferbar ab 18.9.2025.

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Masculinities and Discourses of Men's Health

This book brings together a collection of case studies that explore the relationship between health and masculinity. It covers various topics related to health, such as mental health, sexual health, eatin…

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Olaf Hoffjann
The Flight into Strategic Ambiguity

This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of…

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Kevin L Ferguson, Melissa Lenos
Generation X

This encyclopedia provides a comprehensive and nuanced exploration of Generation X and its enduring imprint on the cultural landscape of the USA, in realms such as music, television, literature, advertisi…

lieferbar ab 13.11.2025.

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Planning and Operation of Electric Vehicles in Smart Grids

Transportation electrification, particularly using electric vehicles (EV), has been widely suggested to mitigate global warming and energy security issues due to their economic and environmental benefits.…

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Richard Reed
If I Could Tell You Just One Thing...

Richard Reed studied geography at St. John's College, Cambridge before starting a career in advertising. A few years later he and two friends left their jobs to found Innocent Drinks. Starting from a mark…

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Azhar Ul Haque Sario
From Likes to Leads The Facebook Formula

"From Likes to Leads: The Facebook Formula" is a comprehensive guide to Facebook marketing that teaches businesses how to generate leads and convert them into customers.It covers:Optimizing Face…

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Herman Freimann
Atlant is...

Herman Inozemtsev (aka Herman Freimann) is a traveller, journalist, photographer, editor and writer. He is the author of monographs in the field of marketing, advertising, building information channels of…

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Gordon Glenister
Influencer Marketing Strategy

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Infl…

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Tom F. Klein
Spirit of My Love

In bustling Bangkok, Samart, a young advertising writer recovering from heartbreak and seeking a fresh start, moves into a charming yet haunted apartment.Little does he know, it's already home to Ananda, …

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Agnieszka Jastrz¿bska, Jan W. Owsi¿ski, Karol Opara, Tomasz Zwierzchowski
Analysing Web Traffic

This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is deal…

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