Marius Müller: Strategic Management of International E-Commerce Firms, Kartoniert / Broschiert
Strategic Management of International E-Commerce Firms
- A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance
(soweit verfügbar beim Lieferanten)
- Verlag:
- Springer Spektrum, 10/2025
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9783658496791
- Artikelnummer:
- 12420851
- Umfang:
- 192 Seiten
- Gewicht:
- 256 g
- Maße:
- 210 x 148 mm
- Stärke:
- 11 mm
- Erscheinungstermin:
- 2.10.2025
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Introduction.- Focus and Relevance.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Study 1: E-Commerce Firms' Geographic Scope. Roles of Intangible Resources and Country-Specific Moderators.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Study 2: Determinants of Wolly Owned Foreign Direct Investments in E-Commerce Firms: A Hierarchical Country- and Firm-Level Analysis.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Study 3: Effects of International E-Commerce Firms' Depth versus Breadth of Control on Foreign Sales Performance and the Role of Market Size and Growth as Context Factors.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Final Remarks.- Discussion and Conclusions.- Limitations and Further Research.- References.
