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Philip Kotler, Kejsi Sulaj, Uwe Sponholz, Waldemar Pfoertsch

An Instructor's Manual to H2H Marketing Case Studies

Springer Business Cases

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to a…

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