Philip Kotler: An Instructor's Manual to H2H Marketing Case Studies
An Instructor's Manual to H2H Marketing Case Studies
Buch
- Teach Human-to-Human Marketing Effectively
- Springer Nature Switzerland, 02/2024
- Einband: Gebunden, HC runder Rücken kaschiert
- Sprache: Englisch
- ISBN-13: 9783031490040
- Bestellnummer: 11757850
- Umfang: 204 Seiten
- Nummer der Auflage: 24001
- Auflage: 1st ed. 2024
- Gewicht: 477 g
- Maße: 241 x 160 mm
- Stärke: 17 mm
- Erscheinungstermin: 8.2.2024
- Serie: Springer Business Cases
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.