Handel Und Internationales Marketing Retailing And International Marketing – alle Bücher, LPs und CDs

Monolink

Under Darkening Skies (Lenticular Cover)

Under Darkening Skies - der mit Spannung erwartete zweite Longplayer des deutschen Singer-Songwriters, Produzenten und Multi-Instrumentalisten Monolink - wird am 11. Juni veröffentlicht. Monolinks zweit…

Artikel am Lager

2 LPs

Markenrecht

Beck Kurzkommentare - 13b

Zum Werk Das Standardwerk des Markenrechts hilft allen, die sich mit dem Markenrecht befassen, bei ihrer täglichen Arbeit in der Markenrechtspraxis. Der Kommentar erläutertdas Markengesetz auf der Grundla…

sofort lieferbar

Buch

Monolink

Under Darkening Skies

Under Darkening Skies - der mit Spannung erwartete zweite Longplayer des deutschen Singer-Songwriters, Produzenten und Multi-Instrumentalisten Monolink - wird am 11. Juni veröffentlicht. Monolinks zweit…

Artikel am Lager

CD

AI Intervention in Digital and Social Marketing

Studies in Big Data

This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and…

lieferbar ab 14.9.2026.

Buch

Mateja Bodlaj, Gregor Pfajfar
International Competitiveness and Global Markets

This book provides a systematic review of the marketing capabilities of exporting small and medium-sized enterprises (SMEs). It identifies key gaps in existing research and offers new directions for futur…

lieferbar innerhalb 1-2 Wochen

Buch

Julian Schmitz
Information as a Determinant of Decision-Making

Handel und Internationales Marketing Retailing and International Marketing

The book examines the role of information in decision-making and investigates how information influences cognitive processing across different contexts. Building on the Information Processing Model and Co…

lieferbar innerhalb 2-3 Wochen

Buch

Marius Müller
Strategic Management of International E-Commerce Firms

Handel und Internationales Marketing Retailing and International Marketing

In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-…

lieferbar innerhalb 2-3 Wochen

Buch

Theresia Mennekes
Digital Transformation in Retail

Handel und Internationales Marketing Retailing and International Marketing

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

lieferbar innerhalb 2-3 Wochen

Buch

Dobromir Kirilov Stoyanov
Vending Retail Marketing

Classroom Companion: Business

As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic ret…

lieferbar innerhalb 2-3 Wochen

Buch

Nils Horstmann, Lexie Yueting Pan
Digitales B2B-Marketing in China

essentials

China gehört zu den dynamischsten und zugleich komplexesten Märkten weltweit -- insbesondere im digitalen B2B-Marketing. Dieses Essential zeigt, warum klassische westliche Ansätze hier nicht funktionieren…

lieferbar innerhalb 1-2 Wochen

Buch

Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

Buch

Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

Buch

Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

lieferbar innerhalb 2-3 Wochen

Buch

Advances in National Brand and Private Label Marketing

Springer Proceedings in Business and Economics

The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers aroun…

lieferbar innerhalb 2-3 Wochen

Buch

Gerrit Heinemann
Der neue Online-Handel

Dieses Buch bietet einen wissenschaftlich fundierten und zugleich praxisnahen Überblick über die aktuellen Entwicklungen und Zukunftstrends im ECommerce. Im Zentrum stehen die tiefgreifenden Veränderungen…

lieferbar ab 23.9.2026.

Buch

Carlton Melton

Where This Leads

Product Information Agitated is more than pleased to announce the long over-due return to wax (and CD) by Carlton Melton, the new album from San Franciscan / Northern Californian space-trippers is here,…

lieferbar innerhalb 2-3 Wochen

2 LPs

Mick Mahoney, Kevin Chesters
De-Strategise

BIS

Brand strategy has become unnecessarily complicated.Too many frameworks. Too many steps. Too much jargon. And too often, uncertain outcomes.The world of brand strategy needs simplifying.This book does exa…

lieferbar ab 19.11.2026.

Buch

Idil M. Cakim
AI for Marketing

AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and m…

lieferbar in mind. 4 Wochen

Buch

Frank G. Cabano, Stefan Müller, Katja Gelbrich
Interfaith Marketing

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their…

lieferbar in mind. 4 Wochen

Buch

Lubi&, Gr&
Nostalgic Branding in the Toy Industry

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories. This book explores the essence of nostalgic branding by p…

lieferbar innerhalb 1-2 Wochen

Buch

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