Digital Marketing Strategy – alle Bücher

Tisha Holman
The Digital Marketing Strategy Playbook

You don't need more content. You need a digital marketing strategy for your small business that actually works.In The Digital Marketing Strategy Playbook, digital strategist and brand architect Tisha Holm…

lieferbar innerhalb 2-3 Wochen

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Young Won Park, Paul Hong
Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and di…

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B2B Digital Marketing Playbook

Mit diesem Buch hältst Du den Kompass für das moderne B2B-Marketing im digitalen Zeitalter in der Hand. Von der Marketingstrategie über Kanäle und Tools findest Du alles, was Du als CMO oder Marketingexpe…

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Bernd W. Wirtz
Multichannel Marketing

Springer Texts in Business and Economics

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

lieferbar innerhalb 2-3 Wochen

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Peter Dräger, Lars Roisch
Erfolgsstrategie Shopper-Marketing

Shopper-Marketing -- Einführung und Philosophie.- Shopper-Trends -- Verhalten und Bedürfnisse der Verbraucher.- Shopper-Typologien -- Zielgruppensegmentierung und die Bedeutung der Generationen.- Shopper-…

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Augusto José Márquez Pereira
Digitale Marketingstrategien in sozialen Netzwerken

Im Bereich der Unternehmensforschung stellt dieses Buch eine wichtige Studie vor, in der digitale Marketingstrategien in sozialen Netzwerken vorgeschlagen werden, um die Kundengewinnung und -bindung in ei…

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Sue Ollerhead
International Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace.International Marketing is designed for postgraduate marketing students studying International Marketing an…

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Sue Ollerhead
International Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace.International Marketing is designed for postgraduate marketing students studying International Marketing an…

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

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Digital Economy: Die neuen Spielregeln für Unternehmen

Dieses Buch erläutert alle Aspekte der Transformation hin zu einer Digital Economy und analysiert die Auswirkungen auf Marketing, Sales und Management. Der interdisziplinäre Begriff der Digital Economy ad…

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Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

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Vanitha Swaminathan
Hyper-Digital Marketing

The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organization…

lieferbar innerhalb 2-3 Wochen

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Strategic Innovative Marketing and Tourism

Springer Proceedings in Business and Economics

This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT…

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Madhura Dumbre
Fact-Checking in the Digital Age

Introduction.- Literature Review.- Theoretical Framework.- Hypothesis Framing.- Methodology.- Findings.- Hypothesis Testing.

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

lieferbar ab 29.12.2026.

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

lieferbar ab 29.12.2026.

Buch

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