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    2. Service Digitalization – alle Bücher

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    Erion Murati: Regulating Mobility as a Service (MaaS) in European Union, Buch

    Erion Murati
    Regulating Mobility as a Service (MaaS) in European Union

    This book provides a comprehensive analysis of the regulatory challenges and legal barriers surrounding the MaaS concept in the EU. By evaluating MaaS against existing EU legal frameworks on data sharing,…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 175,23*
    Shahrokh Nikou: Digitalisation of Global Business Services, Buch

    Shahrokh Nikou, Albert Plugge
    Digitalisation of Global Business Services

    Technology, Work and Globalization

    The concept of Global Business Services (GBS) is well recognised and researched by both scholars and practitioners. However, the complexity of applying GBS has been the subject of various critiques due to…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 159,30*
    Karl Michael Popp: Automation of Mergers and Acquisitions, Buch

    Karl Michael Popp,
    Automation of Mergers and Acquisitions

    M&A Media Services Series Digitization M&A -Band 2

    This book addresses key issues during the creation of corporate strategy and M&A strategy by explaining how to define a complete and consistent strategy, use an all-encompassing scope for the strategy to …

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 49,00*
    : H2H Marketing, Buch

    H2H Marketing

    Springer Business Cases

    H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Followin…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 90,66*
    Parminder Singh Kang: Service 4.0, Buch

    Parminder Singh Kang, Mohsin Jat, Joong Y. Son, Xiaojia Wang
    Service 4.0

    SpringerBriefs in Service Science

    This book presents a systematic framework for Service 4.0, including service digitization, digitalization, and digital transformation, which is an integral part of Supply Chain 4.0 in coping with complex,…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 54,75*
    Philip Kotler: An Instructor's Manual to H2H Marketing Case Studies, Buch

    Philip Kotler, Kejsi Sulaj, Uwe Sponholz, Waldemar Pfoertsch
    An Instructor's Manual to H2H Marketing Case Studies

    Springer Business Cases

    This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to a…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 58,66*
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