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Peter Witt
Verhaltensökonomik

Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften …

sofort lieferbar

Buch

Richard H. Thaler, Cass R. Sunstein,
Nudge

Der Klassiker der Verhaltensökonomie vollständig aktualisiertSeit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Buch zu einem Klassiker geworden. Re…

sofort lieferbar

Buch

Marc Haufe
Nudging durch Haltungsform-Labels für nachhaltigen Eierkonsum

Mehrstufige Labels, wie sie auf Fleisch- und Milchprodukten zu finden sind, sollen die Transparenz und Sichtbarkeit nachhaltiger Lebensmittel verbessern, auf Eierpackungen fehlt jedoch aktuell ein solches…

lieferbar ab 20.8.2025.

Buch

Rama Bijapurkar
Lilliput Land

A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India's mega consumption story, the most exciting in the world, with over half of its GDP accounted f…

lieferbar innerhalb 1-2 Wochen

Buch

Maria Wiesner
Alles in Ordnung? - Warum wir vor lauter Aufräumen unser Leben verpassen

Does it really spark joy? Was wirklich hinter unserem Aufräumwahn stecktOrdnung ist das halbe Leben. Wir sortieren, falten, verstauen, und am liebsten misten wir aus und schaffen Platz für neue Dinge. Dab…

lieferbar innerhalb einer Woche

Buch

Nancy Hendricks
Consumer Rights and Protections

A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

lieferbar innerhalb 1-2 Wochen

Buch

Gareth J Harvey
Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

lieferbar ab 25.11.2025.

Buch

Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

lieferbar innerhalb 1-2 Wochen

Buch

Richard H Thaler, Alex Imas
The Winner's Curse

Nobel Prize winner Richard Thaler and rising star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner's Curse.Why do people cooperate with one ano…

lieferbar ab 21.10.2025.

Buch

Mara Einstein
Hoodwinked

Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinkedoffers an insider's view into how marketers co-opt our emotions in the name of corporate profit…

lieferbar innerhalb 1-2 Wochen

Buch

Helen Bessant, Brian Dive
Human Resource Practice

Use this book to gain a thorough grounding in the key aspects of human resource management and develop the practical skills needed for a successful career in HR.

lieferbar ab 25.11.2025.

Buch

Helen Bessant, Brian Dive
Human Resource Practice

Use this book to gain a thorough grounding in the key aspects of human resource management and develop the practical skills needed for a successful career in HR.

lieferbar ab 25.11.2025.

Buch

John F Mauldin
The Great Reset

Understand and navigate the coming tumultuous period of political, societal, and economic unrestIn The Great Reset, noted financial expert and multiple New York Times best-selling author John Mauldin help…

lieferbar ab 4.12.2025.

Buch

Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

lieferbar innerhalb 1-2 Wochen

Buch

Brad Klontz, Adrian Brambila
Stop Being Poor

PRAISE FOR START THINKING RICH"Dr. Brad and Adrian's Start Thinking Rich isn't for the weak-minded; it's for hustlers who have the courage to confront uncomfortable truths and make real changes. This…

lieferbar innerhalb 1-2 Wochen

Buch

Erika Wasserman
Conversations with Your Financial Therapist

Improve your financial wellbeing by thinking and speaking about money in a new wayConversations with Your Financial Therapist: Stories and Scripts to Grow Your Money Mindsetoffers a fresh, empathetic appr…

lieferbar ab 17.9.2025.

Buch

Adrian Raftery
101 Ways to Save Money on Your Tax - Legally! 2025 - 2026

An essential guide that will help you minimise your tax bill and maximise your after-tax earningsIn 101 Ways to Save Money On Your Tax - Legally! 2025-2026, bestselling author Adrian Raftery - aka Mr. Tax…

lieferbar ab 21.7.2025.

Buch

Hannah Cole
Taxes for Humans

This is not your dad's tax guide; this is your punk rock older sister'sEqual parts empathetic and practical, Taxes for Humans is a handbook for tackling the tax-season-scaries, written specifically for pe…

lieferbar ab 26.11.2025.

Buch

Hannah Cole
Taxes for Humans Workbook

A practical and caring workbook to help you simplify your taxes as a self-employed person, including mindset-shifting exercises, practical checklists, and simple systems to keep your US taxes feeling doab…

lieferbar ab 26.11.2025.

Buch

Adrian Raftery
101 Ways to Save Money on Your Tax - Legally! 2024 - 2025

THIS BOOK IS YOUR FIRST TAX DEDUCTION!WHY PAY MORE TAX THAN YOU HAVE TO?As the cost of living continues to put the squeeze on Australian households, 101 Ways to Save Money on Your Tax - Legally! 2024-25is…

lieferbar innerhalb 1-2 Wochen

Buch

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