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    Trefferliste "Consumer Behaviour" - alle Bücher

    Ihre Suche nach "Consumer Behaviour" (Bücher) ergab 37 Treffer.

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    Deniz Lefkeli
    The Corporate Gaze

    This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers i…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 45,50

    Maladaptive Consumer Behavior

    Palgrave Studies in Marketing, Organizations and Society

    This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 227,58

    Adrienne Steffen, Susanne Doppler
    Minimalistic Consumer Behavior

    Business Guides on the Go

    In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movem…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 37,82

    Richard P. Bagozzi, Attila Yaprak
    Foundations of Consumer Behavior

    International Marketing and Management Research

    This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to enco…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 45,50

    Alexander Pfaff,
    Augmented Reality and Consumer Behavior in E-Commerce

    Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 49,99

    Rajagopal
    Contemporary Marketing Strategy

    This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 170,69

    Oliver Hoffmann
    Rethink Consumption

    Free from Consumption Compulsions - A Guide to a More Conscious Life In a world where consumption is omnipresent, we often become unnoticed prisoners of our buying habits. Rethinking Consumption is a prac…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 27,87

    Theresia Mennekes
    Digital Transformation in Retail

    Handel und Internationales Marketing Retailing and International Marketing

    Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 109,51

    Ann-Catrin Cara Pristl
    Kundenerwartungen als Retourengrund beim Online-Shopping

    Forum Marketing

    Online-Shopping erfreut sich großer Beliebtheit. Mit der zunehmenden Nutzung des digitalen Einkaufskanals steigt jedoch auch die Menge an Waren, die zum Anbieter zurückgesandt werden. Retouren gehen wiede…

    lieferbar ab 20.7.2026.
    Buch
    Aktueller Preis: EUR 89,99

    Katie Hart
    Neuromarketing

    Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

    sofort lieferbar
    Buch
    Aktueller Preis: EUR 33,00

    Katie Hart
    Neuromarketing

    Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 133,25

    Richard H. Thaler, Alex Imas
    The Winner's Curse

    Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

    lieferbar ab 14.7.2026.
    Buch
    Aktueller Preis: EUR 15,54

    Immanuel Kim
    Rebranding North Korea

    ""Everything for the people, everything according to the people!" -Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its ci…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 83,35

    Steve Penfold
    The Dominion of Shoppers

    The Dominion of Shoppers is a concise introduction to the long history of Canadian consumption. Building on the "four Ps" of consumer history -- place, product, payment, and power -- historian S…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 40,38

    Joern Schlimm
    Customer Engagement Strategy

    Deliver lasting customer value through data-led, technology-enhanced engagement strategies. Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move b…

    lieferbar ab 29.9.2026.
    Buch
    Aktueller Preis: EUR 82,10

    Will Guidara
    Unreasonable Hospitality

    Ebury Edge

    Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a strugg…

    lieferbar ab 16.7.2026.
    Buch
    Aktueller Preis: EUR 14,43

    Paul Larche
    The Divided Brain

    Larche Communications Inc.

    Decoding How We Think This isn't just a book about branding-it's a guide to the hidden operating system behind human behaviour. The Divided Brain introduces a simple yet powerful metaphor rooted in neuros…

    lieferbar in mind. 4 Wochen
    Buch
    Vorheriger Preis EUR 19,58, reduziert um 32%
    Aktueller Preis: EUR 13,16

    Richard H Thaler, Alex Imas
    The Winner's Curse

    Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 28,41

    Carey K Morewedge
    Possessions

    How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for…

    lieferbar ab 19.1.2027.
    Buch
    Aktueller Preis: EUR 30,40

    Xavier D Clark, Richard T Craig
    Unmasking Corporatized Racism in Retail

    Unmasking Corporatized Racism in Retail pulls back the curtain on an industry that has long celebrated exclusivity while quietly sustaining systemic inequity.Dr. Xavier D. Clark and Dr. Richard T. Craig t…

    lieferbar ab 12.11.2026.
    Buch
    Aktueller Preis: EUR 128,19
    Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.