Serie Business Guides on the Go – alle Bücher online kaufen

Laura Johanna Noll

Active Price Management

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable…

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EUR 37,82*

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Patricia A. Adam

Agile in ISO 9001

Business Guides on the Go

Do you ask yourself what this agility hype is actually about and in what cases agility really creates benefits? Would you like to know how to make processes more agile? Do you fancy the idea of using ag…

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Jens U. Pätzmann

Archetypical Roles in Startups

Business Guides on the Go

Founding a startup is a challenging endeavor that works best in a well-balanced team. Different thinking styles are needed throughout the founding journey. Archetypes are deeply engrained templates in the…

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EUR 58,66*

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Change Management Revisited

Business Guides on the Go

This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introdu…

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Jan Y. Yang

Chinese Electric Vehicle Trailblazers

Business Guides on the Go

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their West…

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Tom A. Rüsen

Conflicts and Conflict Dynamics in Business Families

Business Guides on the Go

Conflicts within the owner circle - or rather, within the "family of the family business" - are often the main cause of existential crises for family businesses. The damaging effects of unchecked family c…

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Josef Herget

Consulting Governance

Business Guides on the Go

Every consulting project has its governance, which is not always explicitly agreed with the client. This book describes the fundamentals of governance in consulting projects and explains the concept and t…

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EUR 42,66*

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Alena Blütener

Decentralized Finance (DeFi)

Business Guides on the Go

This book explores how decentralized finance (DeFi) can disrupt traditional centralized finance including the business areas of insurance companies, banks, money markets, and bonds. DeFi is not a company …

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EUR 85,33*

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Adrian Vogler

Digital Management Practice

Business Guides on the Go

The book illustrates how managers and knowledge workers can effectively harness collective and artificial intelligence to counteract the effects of exponential change and successfully implement digitizati…

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EUR 34,83*

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Mihail Busu

Essentials of Investment and Risk Analysis

Business Guides on the Go

This book provides an overview of the evolution of investment and risk, together with a synthesis of research on these developments. It explores how exposures can be modified by measuring and managing the…

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Diana Derval

Frontiers in Product Innovation Strategy

Business Guides on the Go

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market ou…

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EUR 68,81*

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Sandra Gauer

Leadership in New Working Environments

Business Guides on the Go

This book discusses the challenges that modern and flexible workplace concepts pose for managers. In particular, it addresses the uncertainties and stress factors that employees face when working in multi…

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Otto Armin Smiseth

Managing a Hospital

Business Guides on the Go

This book demonstrates how hospitals can be transformed into dynamic, patient-centered, and cost-effective organizations. It describes systems for providing safe, high-quality medical services and outline…

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Navid J. Mir Haschemi

Private Equity in Germany

Business Guides on the Go

Start-ups are emerging, non-conventional enterprises that enter established markets with radically different products, displace incumbents, create new markets, and promote economic growth through innovati…

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EUR 90,66*

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Jörg Middendorf

Solution-focused Business Coaching

Business Guides on the Go

This book presents the fundamentals and applications of solution-focused coaching both in individual coaching and in coaching entire teams. It provides central tools for consulting as well as an extensive…

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Sven Sommerlatte

Successful Career Strategy

Business Guides on the Go

Advancing your career in the best possible way requires a well-structured and targeted approach. This book offers a basic methodology as well as practical tools and a variety of case studies that are help…

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EUR 37,82*

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Waldemar Schneider

Taoist Principles and Practices in Management

Business Guides on the Go

The accelerated transformation of businesses poses major challenges to organizations. In its fundamental meaning, leadership is about a systematic way of highlighting the most important goals, combined wi…

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EUR 37,82*

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Jonas Rashedi

The Data-driven Organization

Business Guides on the Go

Data has become an indispensable success factor for every company. However, the road towards a data-driven organization is paved with numerous challenges. This book presents a process model for the path t…

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EUR 39,83*

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Jan Y. Yang

The Pricing Compass

Business Guides on the Go

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more…

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Conradin Pfaff

The Sweet Spot of Legitimacy

Business Guides on the Go

This book provides an overview of legitimacy-related challenges at hybrid organizations and demonstrates legitimacy s importance for the strategic development of organizations. In a reader-friendly way, i…

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