BrandManagement – Bücher, CDs, LPs und mehr

Franz-Rudolf Esch, Jörn Redler
Corporate Brand Management

VorteileKompakt, verständlich, praxisnahKonsequent wissenschaftlich fundiert, insbesondere verhaltenswissenschaftlichViele Illustrationen, praxisorientierte CasesTake-away-BoxenBetrachtet aktuelle Trends:…

lieferbar ab 6.9.2026.

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Claudia Brandkamp, Philipp Horn
Bedrohungsmanagement

Bedrohungen erkennen, bevor sie eskalieren. Verantwortung übernehmen, bevor es zu spät ist.Stalking, sexualisierte Gewalt, Radikalisierung -- Unternehmen sehen sich zunehmend mit komplexen Gefahren konfro…

lieferbar innerhalb 2-3 Wochen

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Projektmanagement im Bauwesen

Die fortschreitende Professionalisierung im Umgang mit Immobilien und Anlagen stellt hohe Anforderungen an alle am Bau Beteiligten. Dafür sind Grundkenntnisse im Projektmanagement sowie entsprechende Meth…

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Manfred Brandstätter
Das Handbuch für agiles Prozessmanagement

Agil und trotzdem stabil!Was unsere schnelllebige und von Unsicherheiten geprägte Welt vom modernen Prozessmanagement fordert, kann Scribble leisten: agile Prozessgestaltung, schlanke Dokumentationen und …

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Oliver Vogler
Brand Management

This textbook provides a practical approach to brand leadership, tailored for master's students in business schools, executive education participants, and brand management professionals. Built around the …

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Rajat K Baisya
Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

lieferbar ab 12.10.2026.

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Alison Lowe
Fashion Brand Management

Build and grow a successful fashion brand in a fast-changing global industry.Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for post…

Erscheint bald

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Alison Lowe
Fashion Brand Management

Build and grow a successful fashion brand in a fast-changing global industry.Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for post…

Erscheint bald

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Hanna Górska-Warsewicz
Trust and Brand Management

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.The benefits for readers of this book lie in several…

lieferbar innerhalb von 1-3 Tagen

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Strategic Brand Management In and Through Sport

This book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport.Despite decades of extensive research, b…

lieferbar innerhalb von 1-3 Tagen

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Rajat K Baisya
Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

lieferbar ab 12.10.2026.

Buch

Philip Kotler, Waldemar Pfoertsch
B2B Brand Management

As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of re…

lieferbar innerhalb 2-3 Wochen

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Lia Zarantonello, Veronique Pauwels-Delassus
The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and …

lieferbar ab 14.9.2026.

Buch

Walter Wymer
Strategic Brand Management for Small Businesses

Classroom Companion: Business

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its br…

lieferbar innerhalb 2-3 Wochen

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John S McKeown
Brand Management in Canadian Law, Sixth Edition

Brand Management in Canadian Law offers a comprehensive understanding of the intersections between branding processes and the application of Canadian laws and legislation. Now in its sixth edition, this i…

lieferbar in mind. 4 Wochen

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Lia Zarantonello, Veronique Pauwels-Delassus
The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and …

lieferbar ab 14.9.2026.

Buch

Rainer Baule
Finanzwirtschaftliches Bankmanagement

Das Lehrbuch bietet eine umfassende Einführung in das Bankmanagement und beleuchtet die finanzwirtschaftlichen Aspekte des Bankbetriebs im Kontext von Finanzmärkten und Regulierung. Themen wie Erfolgskalk…

lieferbar ab 21.12.2026.

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Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

Bloomsbury Visual Arts

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar in mind. 4 Wochen

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Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

Bloomsbury Visual Arts

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar in mind. 4 Wochen

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Paul Brandl
Prozessmanagement in der Sozialwirtschaft

Kompendien der Sozialwirtschaft

Es wird immer schwieriger, mit den vorhandenen Ressourcen Dienstleistungen zukunftsorientiert zu gestalten: Qualität erhöhen - Kosten senken - nachhaltig handeln - Spielräume schaffen. Für die jahrzehntel…

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