Marketing – Bücher, CDs, LPs und mehr, Seite 8

Human and Smart Marketing

European Marketing Academy Insights - Band 1

This is the inaugural volume of the book series "European Marketing Academy Insights", a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research …

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Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

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The Impact of Marketing Strategies on Society

Palgrave Studies in Marketing, Organizations and Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

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Michael Kleinjohann
Haptische Werbung. Merchandising. Licensing.

Haptische Werbung, Merchandising und Licensing sind zentrale Instrumente des Marketings und der Marketingkommunikation -- emotional wirksam, multisensuell erlebbar und ebenso vielfältig wie gezielt einset…

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Andreea Orîndaru
Human-Centric Marketing

Research Series on Responsible Enterprise Ecosystems

This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a …

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Fab Giovanetti
Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

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Dobromir Kirilov Stoyanov
Vending Retail Marketing

Classroom Companion: Business

As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic ret…

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Dan White
The Marketing Inspiration Book

The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the …

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Blu-ray Disc

Praxishandbuch Digitales Management

Dieses umfassende Nachschlagewerk erklärt die digitale und insbesondere KI-basierte Transformation von Marketing und Vertrieb sowie innovative Strategien anhand von konkreten Anwendungsbeispielen. Experte…

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Disability and Digital Marketing

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical ins…

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Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

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Guido Grunwald, Ali Kara, John E. Spillan
Relationship-Oriented Sustainability Marketing

Palgrave Studies in Marketing, Organizations and Society

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

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Jody Costa Snyder
Marketing Maestro

Finally, the B2B marketing apprenticeship you've been seeking.In the fast-paced, sophisticated, and complex world of business-to-business (B2B), many marketers inadvertently diminish their worth by mistak…

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Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
Quick Guide Digital Marketing Roadmap

This book presents the Digital Marketing Roadmap---a practical framework that helps you plan, execute, and measure your company's marketing across digital channels. The rapid rise of digital technologies …

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Marketing in a Multicultural and Vibrant World

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

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Idil M Cakim
AI for Marketing

AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and m…

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Krittinee Nuttavuthisit
Mindful Consumption and Marketing

Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of con…

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Ana Mourão
Strategic Marketing Skills

Master eight essential strategic skills to advance from mid-level marketing roles to senior leadership positions. Position yourself as an indispensable strategic contributor who drives measurable business…

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Digital Marketing in Africa

Palgrave Studies in Technology and Innovation in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more tha…

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

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