Marketing – Bücher, CDs, LPs und mehr, Seite 8

Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar innerhalb 2-3 Wochen

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar innerhalb 2-3 Wochen

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Anthony Tasgal
The Art in Marketing

This timely book challenges the prevailing notion that marketing is--or should be--a purely scientific discipline. Drawing inspiration from Germaine Greer's claim that "marketing is the art form of t…

lieferbar in mind. 4 Wochen

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Alan Wilson
Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar in mind. 4 Wochen

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June McCarthy
Marketing Magic

Marketing Magic is not a book about tactics. It is a book about craft.Blending the accessibility of an entry-level marketing textbook with the energy of a story-driven business book, Marketing Magic refra…

lieferbar innerhalb 1-2 Wochen

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Influencer Marketing

Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlyi…

lieferbar in mind. 4 Wochen

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Ergün Kalayci
Wedding marketing as ethnically specific event marketing

Ergün Kalayci opens a window into wedding marketing in Turkish event halls in Germany in this book. He navigates the complex waters of service, ethnic, and event marketing to outline a marketing strategy …

lieferbar innerhalb 2-3 Wochen

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

lieferbar innerhalb 2-3 Wochen

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

lieferbar innerhalb 2-3 Wochen

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Dobromir Kirilov Stoyanov
Sustainable Marketing

Springer Texts in Business and Economics

Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, comm…

lieferbar innerhalb 2-3 Wochen

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Marion Effing, Klaus Effing
Organisation des Kommunalverwaltungsmarketings

essentials

Kommunalverwaltungen stehen unter wachsendem Erwartungsdruck: Transparenz, Dialog und eine kritische Öffentlichkeit erfordern strategisch verankerte Kommunikation. Verwaltungsmarketing bleibt jedoch häufi…

lieferbar innerhalb 2-3 Wochen

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Denise Gründel
Künstliche Intelligenz in der Marketingabteilung

Das Buch untersucht den aktuellen Einsatz künstlicher Intelligenz in Marketingabteilungen. Basierend auf einem entwickelten Prozessmodell und einer quantitativen Befragung von Fachexpert*innen werden Nutz…

lieferbar innerhalb 2-3 Wochen

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Bernd W. Wirtz
Multichannel Marketing

Springer Texts in Business and Economics

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

lieferbar innerhalb 2-3 Wochen

Buch

Frank-Martin Belz, Ken Peattie, Naz Onel
Sustainability Marketing

EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGESince its first publication in 2009, Sustainability Marketing has set the stan…

lieferbar in mind. 4 Wochen

Buch

B2B Marketing Guidebook - Vol. 2

Contributions to Management Science

The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

lieferbar innerhalb 2-3 Wochen

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Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer
Strategic Marketing

This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, maki…

lieferbar innerhalb 2-3 Wochen

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Fab Giovanetti
The Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

sofort lieferbar

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Frank G. Cabano, Stefan Müller, Katja Gelbrich
Interfaith Marketing

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their…

lieferbar in mind. 4 Wochen

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Social Intelligence Architect

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Social Intelligence Architect is a professional field of expertise that crea…

lieferbar innerhalb 2-3 Wochen

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Jeanette Maw McMurtry
Marketing for Dummies

Grow your brand with smart, psychology-driven marketing strategiesMarketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels cons…

lieferbar ab 15.12.2026.

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