Marketing – Bücher, CDs, LPs und mehr, Seite 8

Bernd W. Wirtz

Multichannel Marketing

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

Alexandra Polunin

No Social Media!

Haderst du mit Social Media? Kosten Sie dich nur Zeit, Geld und Mühe, ohne spürbaren Erfolg für dein Unternehmen? Würdest du lieber auf eine Social-Media-Präsenz verzichten, hast aber Angst, dass dein Onl…

Anna Selent

Digital Interaction Hubs für B2B-Kundeninteraktionen

Dieses Buch befasst sich mit dem B2B-Softwarekauf, den relevanten Buyer Personas, den kaufbezogenen digitalen Interaktionen und deren Knotenpunkten ( Hubs ). Die Autorin präsentiert eigene Forschungserken…

Kelly Cutler

Search Marketing

Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organ…

Malcolm McDonald, Hugh Wilson, Dave Chaffey

Marketing Plans

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors…

Philip Kotler

Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in Asia Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, H…

Philip Kotler, V. Kumar

Transformative Marketing

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge techn…

Perry Payne

SofaTalk24 - Das offizielle Buch zum Talk / Schreibratgeber, Marketingtipps, Brancheninfos und Talkrunden mit Insidern

Unentbehrliche Schreibtipps für ein optimales Manuskript, interessante Fakten und Interviews mit Brancheninsidern bilden die Essenz aus den Recherchen von SofaTalk24. Der Inhalt des Bandes ist übersichtl…

Kevin Keller, Mairead Brady, Malcolm Goodman, Philip Kotler

Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of…

PeterLicht

Melancholie und Gesellschaft

Simon Kingsnorth

Marketing in Web 3.0

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

Randy Wootton, Eric Duerr, Ken Rufo

Moment Marketing

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collec…

Andreas Bergmann

Verwertung kommerzieller Rechte im Sportmarketing

In diesem Lehrbuch lernen Sie die Grundlagen der Sportvermarktung sowie verschiedene Ausprägungen und Erscheinungsformen der Verwertung gewerblicher Rechte im Sport kennen. Anhand zahlreicher Praxisbeispi…

Carolyn Strong

Small Enterprise Marketing

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by i…

Bringing the Soul Back to Marketing

The soul centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its soul . This volume focuses on preserving the soul of marketing …

V. Kumar

International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

Contemporary Trends in Marketing

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

Sarah Montano

Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Sarah Montano

Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.