ECommerce – Bücher, CDs, LPs und mehr, Seite 7

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a com…

lieferbar ab 31.3.2026.

Buch

Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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Buch

Markus H. Dahm, Philipp Dornach
Social Commerce verstehen - Chancen erkennen

Dieses Buch erläutert die Mechanismen, die hinter erfolgreichem Social Commerce stehen. Dabei werden die folgenden zentralen Fragen beantwortet: Was motiviert Menschen, auf Instagram, TikTok oder Facebook…

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Buch

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

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Buch

Emily Hund
The Influencer Industry

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and a…

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Buch

EU Digital Law

Beck international

The Book The creation of a regulatory framework for the supply of digital content has been a central and ever-growing feature of the EU legislative agenda. The drive towards an EU Digital Market has alrea…

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Buch

Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

lieferbar ab 31.3.2026.

Buch

Nathan Grayson
Stream Big

Told through the diverse and fascinating careers of nine streamers, this is a " timely and insightful dive into the players and politics of one of the twenty-first century's most influential modes of…

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Buch

Susan Walsh
Optimizing Sales and Marketing Data

Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.Optimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who…

lieferbar ab 31.3.2026.

Buch

Joseph Turow
The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

lieferbar ab 11.6.2026.

Buch

Ralf T. Kreutzer, Sonja Klose
Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

lieferbar innerhalb 2-3 Wochen

Buch

Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.How can marketers navigate the fast-changing world of fashion - from high-street to haute couture - whil…

lieferbar ab 31.3.2026.

Buch

Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar ab 8.3.2026.

Buch

Sandy Carter
The 3D Internet with a Brain

PRAISE FOR AI FIRST, HUMAN ALWAYS"AI First, Human Always isn't about new tools, it's about a new mindset. Carter shows how AI rewires business DNA, making creation smarter and customer-centric. Skip …

lieferbar innerhalb 2-3 Wochen

Buch

Jianqiang Wang (Jay)
Building Recommender Systems Using Large Language Models

Chapter 1 Introduction to LLMs.- Chapter 2 From Traditional to LLM-powered Recommendation Systems.- Chapter 3 LLM-enhanced recommendation system.- Chapter 4 LLM as recommendation system.- Chapter 5 Conver…

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Buch

Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

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Adelin Trusculescu
Business Valuation Across the Industry Life Cycle

This book examines the valuation of internet-enabled businesses across their industry life cycles, demonstrating the shifts in valuation multiples and drivers over time, providing a comprehensive framewor…

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Ediz Edip Akçay
Marketing Technology

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.This textbook provides upper-level undergraduate and postgraduate students with a…

lieferbar ab 24.2.2026.

Buch

Robb Wilson, Josh Tyson
Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

lieferbar innerhalb 1-2 Wochen

Buch

Tahir M Nisar
Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

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