Destination Management And Marketing – alle Bücher, Seite 4

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Amir Kassaei
Vom Unsinn des Lebens

EIN LEBEN SCHRILLER ALS JEDER WERBESPOT Amir Kassaei hat als Kindersoldat im Iran gekämpft und ist allein nach Europa geflohen. Dort begann eine unvergleichliche Karriere als Kreativdirektor weltweit führ…

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Thomas Ammann
Große Träume

Wer kennt sie nicht, die bett1-Werbung im Fernsehen? Deutschlands meistgekaufte Matratze. Die Story dahinter kennen die wenigsten. In einer Welt, in der die Grenzen zwischen Recht und Unrecht verschwimmen…

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Jesko Schneider
Requirements Engineering

Innovative Anforderungsermittlung: klar, effizient und kommunikativ für gute IT-Systeme.In der Rolle des Requirements Engineer ist es Ihre Aufgabe, die Anforderungen an ein IT-System zu ermitteln und mit …

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Tobias Kollmann, Simon Hensellek
Digital Business Generator

Mit dem Buch "Digital Business Generator" von Tobias Kollmann und Simon Hensellek bekommt der Leser ein praxisorientiertes Tool für den Aufbau digitaler Geschäftsmodelle in der Digitalen Wirtsch…

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Yvonne Kraus
Bloggen für Einsteiger

Rheinwerk Computing

Yvonne Kraus hat schon viele erfolgreiche Blogs an den Start gebracht und kennt die Fragen der angehenden Blogerinnen und Blogger. Mit Ihrem Ratgeber hast du eine Anleitung an der Hand, um schnell deinen …

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Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

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Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

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Young Won Park, Paul Hong
Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and di…

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Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar ab 7.1.2026.

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Bastian Bergman
Press Play

An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that are using games to win over customers.Today's consume…

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Philipp Brüggemann
Decomposing Market Shares - Methodological Foundations and Empirical Application

This book presents both the methodological foundations and empirical applications of a decomposition approach developed by the author, which enables the comparative analysis of dependent variables within …

lieferbar ab 2.12.2025.

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Seth Godin
This Is Strategy

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing…

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Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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B Rajesh Kumar
Green Finance

Sustainable Finance

In a modern era marked by environmental challenges and growing commitment towards sustainable development, the financial landscape is undergoing a transformative shift towards green finance. This book aim…

lieferbar ab 29.11.2025.

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Todd Irwin
De-Positioning

What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today'…

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Modes of Production

Schriften zum Kultur- und Museumsmanagement

To achieve social and environmental sustainability, the performing arts' modes of production are in urgent need of significant transformation, as global crises have dramatically shown. The contributors to…

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Josh Kaufman
The Personal MBA 10th Anniversary Edition

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.Many people assume the…

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Douglas W Hubbard
How to Measure Anything in Project Management

Uncover common project management myths to improve project successHow to Measure Anything in Project Management explains why popular methods for measurement in project management are flawed and describes …

lieferbar ab 23.10.2025.

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Anemari Fiser
Leveling Up as a Tech Lead

The tech lead role is one of the most pivotal--and puzzling--in the tech world. Are you a coder at heart? A project manager in disguise? A mentor, strategist, or problem-solver-in-chief? The truth is, you…

lieferbar ab 31.12.2025.

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Prabhakant Sinha, Arun Shastri, Sally E Lorimer
HBR Sales Management Handbook

Sales leadership essentials for an era of rapidly advancing digital technology.Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But wheth…

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