Data-driven Marketing – alle Bücher, Seite 3

Transforming Financial Management with Ai, Bi, and Data-Driven Decision Making

Transforming Financial Management with AI, BI, and Data-Driven Decision Making offers a comprehensive exploration of how emerging technologies are revolutionising the financial landscape. This timely work…

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Latest Advances in Field Monitoring, Instrumentation, and Data-Driven Geotechnical Engineering

Lecture Notes in Civil Engineering - Band 838

This book includes select, peer-reviewed proceedings of the 10th Indian Young Geotechnical Engineers' Conference (IYGEC 2025), organized at IIT Indore, India. The papers presented here focus on ground imp…

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Data-Driven Methods for Reliability and Safety Engineering: Applications in Industrial Systems

Springer Series in Reliability Engineering

This book provides a comprehensive guide to using data-driven methods in reliability and safety engineering for industrial systems. It explores how modern technologies like data analytics, machine learnin…

lieferbar ab 16.8.2026.

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Data-Driven Sustainability: Harnessing Technology for A Greener Future and Environmental Resilience

World Sustainability Series

This book provides a timely and insightful exploration of how emerging digital technologies can be leveraged to achieve sustainability and build environmental resilience in the face of escalating global c…

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Bio-Inspired Data-driven Distributed Energy in Robotics and Enabling Technologies

This book begins by introducing bio-inspired data-driven computation techniques, discussing bio-inspired swarm models, and highlighting the development of interactive bio-inspired energy harvesting system…

lieferbar ab 20.7.2026.

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Jonas Rashedi, Dirk Rohweder
The Future of Online Targeting

This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical gu…

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Optimization and Computing using Intelligent Data-Driven Approaches for Decision-Making

This book comprehensively discusses natureinspired algorithms, deep learning methods, applications of mathematical programming, and artificial intelligence techniques. It further covers important topics s…

lieferbar ab 20.7.2026.

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Xu Cheng, Mengna Liu, Fan Shi, Xiufeng Liu
Ship As Wave Buoy: Data-Driven Sea State Estimation Based on Ship Motion Data

This book focuses on a comprehensive investigation into data-driven Sea State Estimation (SSE) by leveraging a vessel's own motion data. It presents a collection of advanced deep learning frameworks desig…

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Ana Maria Palma-Moreira, Antonio Pimenta de Brito
Human Resource Analytics and Data-Driven Decision-Making

Human Resource Management

This book illustrates how human resource leaders can harness data and AI to solve workforce challenges from turnover and skill shortages to low engagement and strategic misalignment. Using the commercial …

lieferbar ab 24.7.2026.

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Computational and Data-Driven Approaches in Pharmaceutical Sciences: From Molecular Modelling to Evidence-Based Therapeutics

Studies in Big Data - Band 189

This book brings together a rigorously peer-reviewed selection of research papers reflecting recent developments in pharmaceutical sciences, clinical therapeutics, and analytical approaches in healthcare.…

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Matthias Schmuck
Data governance and the success of data-driven corporates.Conceptualization, operationalization and empirical analysis of the effects of data governance

Data-driven companies promise bett er decisions, higher process effi ciency, and new value creati on through technology adaptati on. In practi ce, however, these expectati ons oft en fail due to a lack of…

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Vithala R. Rao
Applied Conjoint Analysis

Springer Texts in Business and Economics

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

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Deniz Lefkeli
The Corporate Gaze

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers i…

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Azhar Ul Haque Sario
Advanced Facebook Advertisement

Are you ready to stop fighting the algorithm and start engineering it?This book is your definitive blueprint for mastering the sophisticated, AI-driven landscape of Facebook and Meta advertising in 2026. …

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Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

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Martin Block, Frank Mulhern, Larry Degaris, Don Schultz
Rethinking Retail

Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two…

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Diederick Thiel
Brilliant Data

Banking and other financial services remain surprisingly traditional in the main. They focus on their products and profits and miss impactful opportunities to engage with their customers. However, in the …

sofort lieferbar

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Andreas Krämer, Thomas Burgartz, Christina Muzzu
Customer Value-centered Management

Future of Business and Finance

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, managemen…

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Mark Roberge
The Science of Scaling

John Wiley & Sons Inc

Are You Ready to Scale Sales? How Fast?These two questions are mission critical to the success of any startup, product launch, or market expansion. Yet, too often we rely on gut feel-or let irrelevant sig…

lieferbar in mind. 4 Wochen

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Marketing and Smart Technologies

Smart Innovation, Systems and Technologies - Band 473

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2…

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