Consumer Behavior – alle Bücher, Seite 2

Tom Guarriello,
The Meaning of Branded Objects

The Meaning of Branded Objects by Dr. Tom Guarriello explores how everyday objects gain significance through branding, examining the psychology, emotion, and cultural impact behind brand identity and cons…

lieferbar ab 14.10.2025.

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Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
UX Skills for Business Strategy

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book …

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Katie Hart
Neuromarketing

Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

Learn the theory and practice of social media marketing and social media management success with this textbook.

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Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

lieferbar innerhalb 1-2 Wochen

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Misty L Heggeness
Swiftynomics

"Take a personal Eras tour with Swiftynomics and musically meander across the history of women in the economy, society, and family. Being a Swiftie has never been more meaningful."--Claudia Gold…

lieferbar ab 27.1.2026.

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Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to …

lieferbar innerhalb 1-2 Wochen

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David Toifl
Effects of information and tacit collusion on consumer prices

The topic of asymmetric price transmission refers to the observation that increasing marginal costs lead to quicker consumer price adjustments than decreasing marginal costs. Changes in the marginal cost …

lieferbar innerhalb 2-3 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar innerhalb 1-2 Wochen

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Big Data

This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience.

lieferbar innerhalb 2-3 Wochen

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Gordon M. Sayre
Automobility and the Anthropocene

This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

lieferbar innerhalb 2-3 Wochen

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Gordon M. Sayre
Automobility and the Anthropocene

This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

lieferbar innerhalb 2-3 Wochen

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Lukas Zimmer
Consumer Responses to Corporate Responsibility and Branding

Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinati…

lieferbar innerhalb 2-3 Wochen

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Artificial Intelligence Enabled Businesses

This book has a multidimensional perspective on AI solutions for business innovation and real-life case studies to achieve competitive advantage and drive growth in the evolving digital landscape.Artifici…

lieferbar innerhalb 2-3 Wochen

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Greg Kihlstrom
Agile Marketing

Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Ad…

lieferbar innerhalb 2-3 Wochen

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Sustainable Apparel Retailing

This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within th…

lieferbar innerhalb 2-3 Wochen

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen

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Emmanuel Joseph
Transnational Brand Equation, Crafting Irresistible Global Marketing Strategies

In today's dynamic global marketplace, businesses must navigate a complex web of cultural nuances, consumer behaviors, and market trends to succeed. "The Transnational Brand Equation: Crafting Irresi…

lieferbar innerhalb 2-3 Wochen

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Global Perspectives on AI, Ethics, and Business Economics

This book offers an in-depth exploration of the complex and rapidly evolving world of artificial intelligence (AI), focusing on its ethical, economic, and business dimensions. It provides a comprehensive …

lieferbar innerhalb 2-3 Wochen

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