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Consumer Brand Relationships in Tourism

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investi…

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EUR 240,94*

Hanne Elliot Fønss Nielsen
Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent

Brand Antarctica analyzes advertisements and related cultural products to identify common framings that have emerged in representations of Antarctica from the late nineteenth century to the present.

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EUR 79,57*

Flavour and Consumer Perception of Food Proteins

Proteins are an important nutrient and ingredient in food as well as in nutritional supplements. The application and take up of food proteins, especially plant proteins, has been limited due to their unde…

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EUR 267,11*

Bad Religion

No Control

»No Control« ist das vierte Studioalbum der Punkrocker aus Los Angeles, mit dem sie sich endgültig als feste Größe im Musikbusiness etablierten. »No Control« ist eines der Alben, die eine Brücke zwisc…

Nancy Hendricks
Consumer Rights and Protections

A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

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Landmark Cases in Consumer Law

This book analyses the history of the common law foundations of consumer law, and encourages readers to rethink the role that consumer law plays in our society. Consumer law is often constructed as purel…

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Maladaptive Consumer Behavior

Palgrave Studies in Marketing, Organizations and Society

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

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EUR 182,07*

Georges Bizet: Roberto Alagna - All'Opera (Complete Opera Recordings on Warner Classics), CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD,CD

Georges Bizet (1838-1875)

Roberto Alagna - All'Opera (Complete Opera Recordings on Warner Classics)

Roberto Alagna, Natalie Dessay, Mariella Devia, Sumi Jo, Angela Gheorghiu, Leontina Vaduva, Waltraud Meier, Thomas Hampson, Simon Keenlyside, Ludovic Tezier, Jose van Dam, Ruggero Raimondi, Samuel Ramey, …

Artikel am Lager

33 CDs

EUR 89,99*

Michael Lewis
Fandom Analytics

Business Guides on the Go

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations ability to create and manage fandom. This book explores fandom from a marketing perspectiv…

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EUR 29,86*

Marco Pichierri
Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and dis…

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EUR 51,19*

Aria
Animal Welfare, Environment, Safety: What Consumers Care About in Modern Farming

Today's consumers aren't just concerned with what's on their plate, they care about the entire journey food takes. Animal welfare, environment, and safety are top priorities in modern farming. Animal welf…

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EUR 28,20*

Mackil
The Label Effect: How Transparency Drives Consumer Choice in Food Production

Food labels are more than just ingredient lists; they're powerful tools shaping consumer choices. Transparency on these labels drives a revolution in food production. Firstly, transparency empowers consum…

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EUR 28,24*

Frank Trentmann,
Herrschaft der Dinge

Faszinierend und unterhaltsam: der Weg in die moderne Überflussgesellschaft Was wir konsumieren, ist zu einem bestimmenden Aspekt des modernen Lebens geworden. Wir definieren uns über unseren Besitz. Abe…

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EUR 24,00*

Electric Callboy (ex-Eskimo Callboy): Tekkno (Limited Deluxe Fanbox 2024), CD,Merchandise

Electric Callboy

Tekkno (Limited Deluxe Fanbox 2024)

Zwischen Ballermann und Wacken Mit »Tekkno« veröffentlichen Electric Callboy dieser Tage ihr erstes Album seit drei Jahren. Viel ist in der Zwischenzeit passiert: Die Band hat ihren Namen geändert, mit Ni…

Artikel am Lager

CD, Merchandise

EUR 39,99*

Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Electronic Commerce & Digital Markets -Band 16

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

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EUR 49,99*

Consumer Policy from Below

Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the …

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EUR 87,60*

Michael Solomon, Michael R. Solomon, Cristel Antonia Russell
Consumer Behavior, Global Edition

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the …

mind. 2 Monate

Buch

EUR 91,03*

Richard Shear,
A History of Brands

A History of Brands explores the evolution of iconic brands, offering a captivating journey through the milestones that have shaped global commerce and culture.

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Eugene Y. Chan
Consumer Behavior in Practice

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing act…

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EUR 73,96*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

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EUR 51,15*

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