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Carolina Caldeira Valente
Virtual Unfair Competition:

Given the fluidity of the virtual environment, various problems arise, including unfair competition, which has consequences for consumers. Thus, it is essential to analyse the subtle difference between un…

lieferbar innerhalb 2-3 Wochen

Buch

Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

lieferbar innerhalb 2-3 Wochen

Buch

Maladaptive Consumer Behavior

Palgrave Studies in Marketing, Organizations and Society

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

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Buch

The Power of Consumer Creativity

This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of con…

lieferbar innerhalb 2-3 Wochen

Buch

Markus Lill,
Influence of Recommender Systems on Consumer Behavior

In the dynamic landscape of digital platforms, recommender systems silently guide our decisions, shaping what we watch, read, and buy. But how do these algorithms influence our behavior beyond convenience…

lieferbar innerhalb 2-3 Wochen

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Chin Jou
Captive Consumers

Justice, Power, and Politics

Much of what happens inside America's prisons remains hidden from public view, and the food doled out to incarcerated people is no exception. In Captive Consumers , Chin Jou exposes a system of mistreatme…

lieferbar ab 4.8.2026.

Buch

Richard Shear,
A History of Brands

Discover the fascinating evolution of branding with Richard Shear's A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world's most recognizabl…

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Immanuel Kim
Rebranding North Korea

""Everything for the people, everything according to the people!" -Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its ci…

lieferbar innerhalb 1-2 Wochen

Buch

Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

Buch

Deniz Lefkeli
The Corporate Gaze

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers i…

lieferbar innerhalb 2-3 Wochen

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The Treatment

Power Crazy

Showing a sonic power coupled with an insane taste for infectious riffs, The Treatment is firing on all cylinders to conquer the world with their slice of no frills Hard Rock. A quick listen will instantl…

Artikel am Lager

Oliver Hoffmann
Rethink Consumption

Free from Consumption Compulsions - A Guide to a More Conscious Life In a world where consumption is omnipresent, we often become unnoticed prisoners of our buying habits. Rethinking Consumption is a prac…

lieferbar innerhalb 2-3 Wochen

Buch

Electric Callboy

Tekkno (180g)

Zwischen Ballermann und Wacken Mit »Tekkno« veröffentlichen Electric Callboy dieser Tage ihr erstes Album seit drei Jahren. Viel ist in der Zwischenzeit passiert: Die Band hat ihren Namen geändert, mit Ni…

Artikel am Lager

LP, CD

The Transformation of Consumer Law and Policy in Europe

This book analyses the transformation of consumer law and policy in Europe from 4 perspectives: first, the temporal transformation, i.e., changes that can be tracked from the turn of the millennium; secon…

lieferbar innerhalb 2-3 Wochen

Buch

The Value of Consumer Data in the Digital Economy

Verbraucherdaten sind längst Währung der digitalen Ökonomie - doch wie bestimmt sich ihr Wert, wer darf sie handeln und wann werden "kostenlose" Angebote zu einem Preis? Der Band liefert den Run…

lieferbar ab 31.5.2026.

Buch

Collection and Analysis of Text Data in Sensory and Consumer Science

Understanding how consumers truly perceive products is at the heart of sensory and consumer science. While traditional surveys rely on limited, predefined response options, open-ended questions invite par…

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Buch

Anne Zimmerman
Informed Consent for AI and Health Care

This book clarifies the differing roles of informed consent in healthcare as well as the guidelines, rules, and laws governing consent. The growing use of AI in health care has led to open questions about…

lieferbar innerhalb 2-3 Wochen

Buch

Richard Ezekiel
Coelevate

COELEVATE is the #1 book for building partnerships. -Journeybee, top resource for partnership insights"A powerful new blueprint for partnerships." -PETER STERN, CEO Peloton"If you lead part…

lieferbar innerhalb 1-2 Wochen

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Clate Mask
Conquer the Chaos

NATIONAL BESTSELLER Make your small business work for you with this expert guide on entrepreneurshipIn the newly revised second edition of Conquer the Chaos, celebrated author and CEO of Keap, a world-lea…

lieferbar innerhalb 1-2 Wochen

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Disruption, Innovation and Re-alignment in UK Consumer Law and Policy

This book sets out the future directions for UK consumer law and policy.After decades of EU-driven development, the continuous improvement of UK consumer law and policy has stalled after Brexit. Yet, ther…

lieferbar innerhalb 2-3 Wochen

Buch

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