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Maladaptive Consumer Behavior

Palgrave Studies in Marketing, Organizations and Society

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Nancy Hendricks
Consumer Rights and Protections

A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

Erscheint bald

Buch

Electric Callboy (ex-Eskimo Callboy): Tekkno (Limited Deluxe Fanbox 2024), CD,Merchandise

Electric Callboy

Tekkno (Limited Deluxe Fanbox 2024)

Zwischen Ballermann und Wacken Mit »Tekkno« veröffentlichen Electric Callboy dieser Tage ihr erstes Album seit drei Jahren. Viel ist in der Zwischenzeit passiert: Die Band hat ihren Namen geändert, mit Ni…

Artikel am Lager

CD, Merchandise

EUR 39,99*

Marco Pichierri
Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and dis…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 51,19*

Aria
Animal Welfare, Environment, Safety: What Consumers Care About in Modern Farming

Today's consumers aren't just concerned with what's on their plate, they care about the entire journey food takes. Animal welfare, environment, and safety are top priorities in modern farming. Animal welf…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 28,20*

Mackil
The Label Effect: How Transparency Drives Consumer Choice in Food Production

Food labels are more than just ingredient lists; they're powerful tools shaping consumer choices. Transparency on these labels drives a revolution in food production. Firstly, transparency empowers consum…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 28,24*

Michael Lewis
Fandom Analytics

Business Guides on the Go

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations ability to create and manage fandom. This book explores fandom from a marketing perspectiv…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 29,86*

Consumer Policy from Below

Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 87,60*

Michael Solomon, Michael R. Solomon, Cristel Antonia Russell
Consumer Behavior, Global Edition

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the …

mind. 2 Monate

Buch

EUR 91,03*

Eugene Y. Chan
Consumer Behavior in Practice

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing act…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 73,96*

Karl Clauson
Killing Sin

Kill what's killing you. Every fiber of you aches to distance yourself from something holding you back--that one thing that is killing you. Pastor Karl Clauson understands. How can we take hold of God's p…

lieferbar ab 7.1.2025.

Buch

EUR 15,46*

Prevention of the Biological Contamination of Food

This book deals with risk management by focusing on microbiological risks. Throughout the food chain, foodstuff may be exposed to dangerous agents that can potentially affect its quality and thus the heal…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 206,49*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 50,51*

Alice Harter,
Impact of Delivery Time on Consumer Behavior in Quick Commerce

Electronic Commerce & Digital Markets -Band 14

Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 19,99*

The Transformation of Consumer Law and Policy in Europe

This book analyses the transformation of consumer law and policy in Europe from 4 perspectives: first, the temporal transformation, i.e., changes that can be tracked from the turn of the millennium; secon…

Erscheint bald

Buch

Zontee Hou
Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 162,66*

Paul Rice
Every Purchase Matters

From the founder and CEO of Fair Trade USA, a critical account of the past, present and future of conscious capitalism--the change it has wrought in the world and the potential it still has to confront ou…

lieferbar ab 8.4.2025.

Buch

EUR 30,40*

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

CSR, Sustainability, Ethics & Governance

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 131,42*

Clate Mask
Conquer the Chaos

Make your small business work for you with this expert guide on entrepreneurship In the newly revised second edition of Conquer the Chaos, celebrated author and CEO of Keap, a world-leading provider of m…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 30,40*

Larry Kirsch, Gregory D Squires
Meltdown

Meltdown reveals how the Consumer Financial Protection Bureau was able to curb important unsafe and unfair practices that led to the recent financial crisis. In interviews with key government, industry, a…

lieferbar ab 28.11.2024.

Buch

EUR 54,93*

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