Advertising – Bücher, CDs, LPs und mehr, Seite 4

Paula Pérez Sobrino, Jeannette Littlemore, Samantha Ford
Unpacking Creativity

Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

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Buch

Walshy Fire
Art of Dancehall

"A definitive celebration of the distinctive art of poster and flyer design in the highly influential culture of Jamaican dancehall music, by one of the best-known voices in the genre. Combining the …

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Mara Einstein
Hoodwinked

Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings …

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Allison J Steinke, Haseon Park
Brand Thinking

Introducing students to core brand concepts of belief system, growth, strategy, and social influence, this book provides a strategic framework for creating, refining, and sustaining responsible, believabl…

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Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

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Buch

Mark Kingsley
The Pocket Universal Principles of Branding

This pocket-size version ofUniversal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.…

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Buch

Danielle Sarver Coombs
The Consumer Insights Handbook

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edi…

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Buch

Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

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Buch

Danielle Sarver Coombs
The Consumer Insights Handbook

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edi…

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Buch

Melissa Davis, Steve Everhard
More Than a Name

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name, Melissa Davis and Steve…

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Laura Ries
The Strategic Enemy

"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for." **-Seth Godin, Author, This is MarketingBuild a brand…

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Joseph Turow
The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

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Buch

Adam Brotman, Andy Sack
AI First

"What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met th…

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Buch

The Sun Rock Box 1954 - 1959

8-CD Box (LP-Format) mit 224-seitigem gebundenem Buch, 255 Einzeltitel. Spieldauer ca. 620 Minuten. Zwischen 1950 und 1960 entdeckte und produzierte Sam Phillips, Gründer von Sun Records, B.B. King, How…

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8 CDs, Buch

Natasha Oakley
Excessively Obsessed

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates ClassDo you have an idea for a business, but no clue where to start? Is there a product or service …

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Buch

Donald Miller
Building a Storybrand 2.0

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic reso…

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Buch

Little Annie & Paul Wallfish

When Good Things Happen

Following last-year's critically acclaimed Songs From TheCoalmine Canary (produced by Antony, of '& the Johnsons'),Little Annie is releasing her second album on Durtro/Jnana/Southern - When Good Things Ha…

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CD

Manu Dibango (1933-2020)

African Woodoo

Product-Information: These titles were recorded between 1971 and 1975 by Manu Dibango for professional sound illustration for the cinema, television or advertising. They have never been released on di…

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CD

Doug Randle

Songs For The New Industrial S

"A stunning collection of new songs for and about the time we live in," billed the text on the backside of composer DougRandle's 1971 released Songs For The New Industrial State.In 2009, the same holds tr…

Artikel am Lager

CD

Lilian Köberlein
Influencing im Werberecht

'Influencer Advertising Disclosure Requirements. An Analysis of Labeling Obligations under Competition and Media Law': This study scrutinises the phenomenon of ¿influencing¿ under German Advertising Law. …

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