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Roman Eckschlager, Isabella Mader, Angela Barzen, Benjamin Wulff

Die Positionierungsbibel

DIE POSITIONIERUNGSBIBEL Erste Wahl statt zweite ReiheDieses Buch richtet sich an Menschen, die Verantwortung tragen - nicht an Beobachter. An Vorstände und Geschäftsführer. An Aufsichtsräte und Beiräte. …

Thomas Ruck

Growth Through Experience

Some companies compete. Others shape the market. Why's that?Because the fastest-growing companies don't win through smarter tactics or bigger campaigns. They've built something structural: a self-reinforc…

Customer Intelligence

Dieses Buch zeigt, wie Unternehmen Kundendaten systematisch in messbaren Mehrwert umwandeln können -- mit praxisnahen Frameworks, Use Cases und Tools. Ob Golden Record, Customer Data Platform oder KI-gest…

Robert Justitz

Zero Click Marketing

Die Zukunft der Sichtbarkeit ist klicklos.Google, Bing und KI-Systeme wie ChatGPT beantworten Fragen direkt - ohne dass Nutzer Websites besuchen. Klassisches SEO greift zu kurz. Dieses Buch zeigt dir, wie…

Andreas Sawall

Der Vertriebsarchitekt

Der Vertriebsarchitekt ist ein strategisches Fachbuch für modernen, systemischen B2B-Vertrieb. Es richtet sich an Unternehmer, Geschäftsführer, Vertriebsleiter und Entscheider, die Vertrieb nicht als Samm…

Egon Hölz

Ein zünftiger Nachmittag - Folge 4

Artificial Intelligence and Customer Experience

Examining how artificial intelligence is affecting business and customer interactions, this book offers a blend of academic and practical expertise on how emerging technologies can create meaningful engag…

Yogashri Pradhan

Fueling Impact

This book is a strategic guide designed to empower professionals in one of the world's most technically demanding and culturally reserved industries: oil and gas. Blending deep industry insight with caree…

Pamela Shockley-Zalabak, Sherwyn Morreale

Game Changers in Leadership Communication

Amid a world marked by skepticism, disruption, and eroding confidence, Game Changers in Leadership Communication vividly describes how formal and informal leaders can engage in communication to build or d…

Jon Cope, Stuart Mayell

Creativity in PR and Communications

Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets. Creativity in PR and Communications is …

Simon Kingsnorth

Digital Marketing Strategy

Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility an…

Rajat K Baisya

Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

Robin J Birn

Market Research and Consumer Insight

Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.Unlike other texts, this book considers how…

Regulating AI in the Workplace

The proliferation of artificial intelligence technologies across workplace environments represents one of the most significant transformations in employment relations since industrialization. Unlike previ…

Annemarie Dorland

Building Iconic Brands

Building Iconic Brands: The Ultimate Guide to Developing Brands that Transform Markets and Inspire Communities takes students behind the scenes to reveal how iconic brands are created by creative teams. D…

Robin J Birn

Market Research and Consumer Insight

Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.Unlike other texts, this book considers how…

Alan Siegel

Voice Lessons

Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age.Sadly, the majority of brand messages fail to achieve the most essential tasks of communic…

Luan Wise

The Future of B2B Marketing

B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativi…

Michael Nicholson, Sarah Hong Xiao

Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…