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Deborah Saunders
Remarkable Brand Experiences

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

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Buch

Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 16,87

Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 61,33

Skriuwer. com
How to Sell Books

"How to Sell Books" is a helpful guide that teaches you how to sell books successfully in today's changing market. This book starts by explaining why selling books well is crucial for authors an…

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Buch
Aktueller Preis: EUR 13,99

Sustainable Green Marketing Strategies for a Circular Economy

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is fo…

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Buch
Aktueller Preis: EUR 193,45

Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

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Buch
Aktueller Preis: EUR 204,83

Mirko Olivieri
Scaling B2B Markets

This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 45,50

Wilson Ozuem, Michelle Willis
Digital Marketing Strategies for Value Co-Creation

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an…

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Buch
Aktueller Preis: EUR 170,69

The Impact of Marketing Strategies on Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

lieferbar ab 31.1.2026.
Buch
Aktueller Preis: EUR 204,83

Emmanuel Joseph
Transnational Brand Equation, Crafting Irresistible Global Marketing Strategies

In today's dynamic global marketplace, businesses must navigate a complex web of cultural nuances, consumer behaviors, and market trends to succeed. "The Transnational Brand Equation: Crafting Irresi…

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Buch
Vorheriger Preis EUR 38,92, reduziert um 5%
Aktueller Preis: EUR 36,91

Zig Ziglar,
Der totale Verkaufserfolg

Colours of Business

Egal, was Sie verkaufen -- Ihre Strategie und persönliche Ausstrahlung müssen den Kunden restlos überzeugen. Der weltbekannte Verkaufstrainer Zig Ziglar verrät Ihnen in diesem Buch seine Verkaufsgeheimnis…

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Buch
Aktueller Preis: EUR 12,90

Irene Yam
Build A World-Class Customer Advisory Board

In today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between …

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Buch
Aktueller Preis: EUR 32,20

Anne Katrine Lund, Mette Refshauge
Mastering Corporate Communication

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, cor…

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Buch
Aktueller Preis: EUR 58,66

The Palgrave Handbook of Strategy, Change and Transformational Project Leadership

This handbook presents contemporary research on the topic of strategy, change and transformational project leadership to identify new ways of thinking about management problems, research and pedagogy. The…

lieferbar ab 19.2.2026.
Buch
Aktueller Preis: EUR 227,58

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci
Essential B2B Marketing Strategies

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relatio…

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Buch
Aktueller Preis: EUR 62,58

Blount
Business Outcome Selling Strategies: How Next Gen B2B Sales Organizations Accelerate Sales Productiv ity, Operationalize Hyper-Growth Strategies, Lock

As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence.The Amazon effect i…

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Kent Le
Luxury Marketing

The definitive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical…

lieferbar ab 24.2.2026.
Buch
Aktueller Preis: EUR 61,26

Andy Headington
Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

lieferbar ab 27.1.2026.
Buch
Aktueller Preis: EUR 46,73

Leveraging Digital Marketing for Tourism

This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketi…

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Buch
Aktueller Preis: EUR 186,19

Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is the textbook for understanding fashion marketing in a global, digital and sustainable era.How can marketers navigate the fast-changing world of fashion - from high-street to haute couture - while …

lieferbar ab 31.3.2026.
Buch
Aktueller Preis: EUR 61,26
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