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How to Sell Books

"How to Sell Books" is a helpful guide that teaches you how to sell books successfully in today's changing market. This book starts by explaining why selling books well is crucial for authors an…

lieferbar innerhalb 2-3 Wochen

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Sustainable Green Marketing Strategies for a Circular Economy

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is fo…

lieferbar innerhalb 2-3 Wochen

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Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

lieferbar innerhalb 2-3 Wochen

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Mirko Olivieri
Scaling B2B Markets

This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book …

lieferbar innerhalb 2-3 Wochen

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Emmanuel Joseph
Transnational Brand Equation, Crafting Irresistible Global Marketing Strategies

In today's dynamic global marketplace, businesses must navigate a complex web of cultural nuances, consumer behaviors, and market trends to succeed. "The Transnational Brand Equation: Crafting Irresi…

lieferbar innerhalb 2-3 Wochen

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Irene Yam
Build A World-Class Customer Advisory Board

In today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between …

lieferbar innerhalb 2-3 Wochen

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Andy Headington
Digital Marketing for Travel Brands

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

lieferbar ab 27.1.2026.

Buch

Naushaba Chowdhury, Pravin Balaraman, Jonathan A. J. Wilson, Ibrahim Sirkeci
Essential B2B Marketing Strategies

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relatio…

lieferbar innerhalb 2-3 Wochen

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Michelle Willis, Wilson Ozuem
Willis, M: Digital Marketing Strategies for Value Co-Creatio

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an…

lieferbar innerhalb 2-3 Wochen

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Lamberto Zollo, Riccardo Rialti
Digital Transformation of SME Marketing Strategies

SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of an…

lieferbar innerhalb 2-3 Wochen

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Mahesh Chougule
Entrepreneurship, marketing and HR policies of a construction company

Marketing should be accepted as a legitimate function at all levels of the firm, professional education and training needs to be reviewed to reflect more management components such as strategic management…

lieferbar innerhalb 2-3 Wochen

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Leveraging Digital Marketing for Tourism

This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketi…

lieferbar innerhalb 2-3 Wochen

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Carolyn Mae Kim
Social Media Campaigns

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. It is ideal for under…

lieferbar ab 26.8.2025.

Buch

Augusto José Márquez Pereira
Digital marketing strategies in social networks

In the field of business research, this book shows an important study in which digital marketing strategies in social networks are proposed to improve customer acquisition and loyalty from the private cor…

lieferbar innerhalb 2-3 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Erscheint bald

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Alex Kristine
The Orders of Success

Finding Clarity in Your Professional LifeThe systemic constellation method, originally developed by Bert Hellinger to explore family structures, is increasingly being used in the corporate domain. The met…

sofort lieferbar

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Vithala R. Rao
Applied Conjoint Analysis

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

lieferbar ab 13.10.2025.

Buch

Jeb Blount, Anthony Iannarino
The AI Edge

PRAISE FOR THE AI EDGE"What I love most about this book is that, Jeb and Anthony not only demystify artificial intelligence but guide you, step-by-step, through practical, easy-to-understand tactics …

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