Strategic Marketing – Bücher, CDs, DVDs und mehr, Seite 8

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Mark Kingsley
Brands in the Age of AI

Rockport Universal

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding. Brands in the Age of AI is a timely surv…

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Tobias Kollmann, Simon Hensellek
Digital Business Generator

Mit dem Buch "Digital Business Generator" von Tobias Kollmann und Simon Hensellek bekommt der Leser ein praxisorientiertes Tool für den Aufbau digitaler Geschäftsmodelle in der Digitalen Wirtsch…

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Umberto Lago
Global Business Model Shift

This book takes the readers on a profound exploration of global business transformation through the lens of the RenDanHeYi (RDHY) business model. It discusses the complexities of implementing RDHY beyond …

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Deborah Saunders
Remarkable Brand Experiences

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

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Stefan Kühl
Managing Projects

The linear, goal-oriented approach to projects that is so popular in management literature is only appropriate if you are dealing with well-defined problems. For projects that address poorly defined probl…

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Stefan Kühl
Developing Strategies

Hardly any other management concept is as overused as strategy, yet at the same time hardly any other concept is as vaguely defined. As a means of escaping the conceptual jumble, this monograph suggests a…

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Alex Kristine
The Orders of Success

Finding Clarity in Your Professional LifeThe systemic constellation method, originally developed by Bert Hellinger to explore family structures, is increasingly being used in the corporate domain. The met…

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Tim Reichel,
24/7 Time Management

Too busy to enjoy your life?24 hours, 7 days a week, we muddle through life. Work, family, friends, hobbies. I bet you feel like the rest of humanity: You're pretty busy trying to get your daily life toge…

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Manfred Bruhn
Principles of Marketing

Marketing Planning.- Strategic Marketing.- Marketing Research.- Product and Pricing Policy.- Communication and Sales Policy.- Marketing Organization.- Marketing Controlling.

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Manfred Bruhn, Lorenz Pöllmann
Arts and Cultural Sponsorship

Arts and Cultural Sponsorship connects the cultural engagement of companies with strategic corporate and marketing communication. It is based on external cooperation with cultural institutions and interna…

lieferbar ab 11.3.2026.

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Sharon B Buchbinder, Nancy H Shanks, Rachel Rogers
Introduction to Health Care Management

Covering a range of healthcare settings, Introduction to Health Care Management, Fifth Edition provides a solid orientation to management in the health care discipline. Written for students just entering …

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Business in a Turbulent Era, Volume I

This edited collection -- the first of a two volume work -- explores how businesses react and adapt to turbulent business environments. Compiled from the best papers presented at the 17th Annual Euromed A…

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