Public Marketing – alle Bücher, Seite 2

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Influencer Politics

De Gruyter Contemporary Social Sciences

Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digital…

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Eric Yaverbaum
Public Relations for Dummies

PR secrets for making a splash with your brandPublic relations (PR) is about building a great reputation for a brand, a product, or even a person. Public Relations For Dummies is a crash course on strateg…

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Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

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Scott Fulford
The Pandemic Paradox

Why most Americans' finances improved during the worst economic contraction since the Great Depression-and the policy choices that made this possible In March 2020, economic and social life across the Un…

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Murray Carpenter
Sweet and Deadly

How Coca-Cola makes Americans sick---and makes sure we don't know it.If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coc…

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Ryan Short
The Civic Brand

The Civic Brand: The Power & Responsibility of Place is a bold and practical book that challenges conventional thinking about city-building, tourism, economic development, and community engagement. Au…

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar ab 27.1.2026.

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Rachel Miller
Successful Change Communication

Internal communication professionals and HR professionals need to know how to plan, devise and deliver successful change communication. However, many practitioners struggle to know how to communicate chan…

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Buch

Sharon O'Dea, Jonathan Phillips
Digital Communications at Work

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications manag…

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Buch

William G Feighery
Tourism in Oman

Tourism in Oman: the Qaboos Era, provides a critical analysis of tourism development in Oman from the 1970s to 2020.

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Edward Bernays
Crystallizing Public Opinion

You may not know Edward Bernays, but Edward Bernays knows you. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation. A …

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Strategic Public Relations in Emerging Economies

This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, …

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Redefining Public Relations in Emerging Markets

This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia. Offering an in-depth examination of the cultural, political, and media landscapes tha…

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Cécile Armand
Between Public and Market

Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai's press and urban life during the pre-communist era…

lieferbar ab 14.10.2025.

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Anthony J Stanonis
New Orleans Pralines

The Creole praline arrived in New Orleans with the migration of formerly enslaved people fleeing Louisiana plantations after the Civil War. As it uncovers the history of a sweet dessert made of sugar and …

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