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Advances in National Brand and Private Label Marketing

The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around th…

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Current and Future Trends on Intelligent Technology Adoption

This book explores current and future trends in adopting intelligent technologies, such as the metaverse, social technologies, FinTech applications, and blockchain, among individuals and organizations. T…

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Eric Vaz
Regional Knowledge Economies

This book investigates the multifaceted relationships between knowledge structures, technology, geography, and regional science. This includes a scholarly exploration of the role of geographical proximity…

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Transfer, Diffusion and Adoption of Next-Generation Digital Technologies

This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place in Nagpur, India, in December 2023. The 87 f…

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IoT, AI, and ICT for Educational Applications

This book provides insight into the importance of advanced innovative technologies such as the Internet of Things (IoT), artificial intelligence (AI), and Metaverse as part of information and communicatio…

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Intelligent Building Fire Safety and Smart Firefighting

This book provides the latest research and technology advances in building fire safety and smart firefighting. Different experts systemically review the application of new technologies like Artificial Int…

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Transfer, Diffusion and Adoption of Next-Generation Digital Technologies

This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place in Nagpur, India, in December 2023. The 87 …

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Jeanette Winterson
Night Side of the River

The dazzling and genre-bending new collection of ghost stories from Sunday Times bestseller Jeanette Winterson 'Spine-chillingly good' iNEWS 'Winterson the artist at her most potent' GUARDIAN Our lives…

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Deborah Perry Piscone
Employment Is Dead

With disruptive technologies on the horizon, traditional employment models are becoming outdated. How will your organization adapt to the evolving landscape of work? Business is on the cusp of a profound …

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Transfer, Diffusion and Adoption of Next-Generation Digital Technologies

This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place in Nagpur, India, in December 2023. The 87 …

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Azhar Ul Haque Sario
Basic Marketing Course

Dive into the future of marketing with "Basic Marketing Course: University Textbook"! This book explores the exciting new trends shaping the field. Discover the metaverse as a marketing platform. Learn a…

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Bernd W. Wirtz
Digital Business and Electronic Commerce

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analyt…

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Azhar Ul Haque Sario
Triumphant Titans

Ever wondered what separates the market winners from the rest? "Triumphant Titans: 2024 Market Masters" dives deep into the strategies of the year's top-performing companies- NVIDIA, Netflix, Tesla, Meta,…

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The Arts and Computational Culture: Real and Virtual Worlds

A Paradigm Shift and Defining Moment in the 21st Century: Fuelled by the convergence of computational culture, artificial intelligence, and machine learning, arts and culture are experiencing a revolution…

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Jonathan Taplin
The End of Reality

'A wake-up call ... fascinating' Scott Galloway, author of The Four 'Please read this' Jaron Lanier, author of Ten Arguments For Deleting Your Social Media From the author of Move Fast and Break Things …

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